Career - Public Relations Officer

Public Relations Officers will monitor public opinion regarding an organisation or particular issues and develop and implement communication strategies for an organisation and advise management on communication issues and strategies. They will plan public relations programs, including the preparation of cost budgets and present arguments on behalf of an organisation to government, other organisations and special interest groups. They will respond to enquiries from the public, media and other organisations and arrange interviews with journalists, prepare and distribute media releases, and liaise with and make statements to the media. They will write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures and assist with preparing organisational documents such as annual reports, corporate profiles and submissions. They will write speeches, prepare visual aids and make public presentations and oversee production of visual, audio and electronic material, including managing websites. They will be in charge to organise special events such as open days, visits, exhibitions and functions and conduct internal communication courses, workshops and media training and also develop risk assessments and implement crisis management plans to ensure an organisation's reputation is maintained. They will plan, develop and manage brand identity and organise and manage events, exhibitions, conferences and product launches. They are the ones who need to procure sponsorship deals.

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