Career - Marketing Officer

Marketing Officers will identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environment and will set goals for market share and growth. They will develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets and will make decisions regarding products, such as choosing labels or packaging. They will work on developing new products. They will determine an approach to pricing and set prices for products and services and will manage distribution channels such as shops and wholesalers. They will make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing and will develop plans for advertising, sales promotion, public relations, personal selling and sales management. They will undertake marketing audits to monitor sales performance.

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