Bachelor of Arts (Hons) in Business with Marketing

Birmingham City University, nestled in the vibrant heart of one of Europe's youngest major cities, stands tall as a beacon of educational excellence and opportunity. Its prime location and forward-looking approach create a dynamic and enriching environment, captivating individuals from all walks of life. Let us embark on a brief exploration of this esteemed institution, delving into its captivating essence and unwavering commitment to nurturing talent.

Like a bustling metropolis, Birmingham City University teems with life, offering a myriad of study areas that cater to diverse passions and ambitions. Within its walls, the realms of arts, design, and media intertwine with those of business, law, and social sciences, inviting students to immerse themselves in a world of creative expression, critical thinking, and professional growth. It is a place where visionary minds converge, sharing ideas, pushing boundaries, and transcending conventional wisdom.

Step into the realm of arts, design, and media, and find yourself amidst a vibrant tapestry of colours, textures, and boundless creativity. Here, the brush of imagination becomes a powerful tool, breathing life into artistic visions and captivating hearts and minds. State-of-the-art studios, digital labs, and exhibition spaces provide the perfect backdrop for artistic growth, allowing students to flourish and weave their narratives through various artistic mediums.

Venturing into the realm of business, law, and social sciences, one immerses themselves in the dynamic pulse of the professional world. Like a skilled conductor, Birmingham City University orchestrates a symphony of knowledge, equipping students with the skills, insights, and ethical compass needed to navigate the intricate landscapes of commerce, justice, and societal dynamics. The intertwining threads of theory and practicality foster an environment where intellect and real-world application coalesce, preparing graduates to thrive in an ever-evolving global landscape.

For those lured by the allure of technology and innovation, the computing and engineering department offers a gateway to a realm where possibilities know no bounds. Here, students assume the mantle of digital pioneers, forging new paths in computer science, software engineering, cybersecurity, and various engineering disciplines. Armed with cutting-edge tools and technologies, they navigate uncharted territories, shaping a future that defies the constraints of the present.

The institution's commitment to building a sustainable and livable world comes to life within the built environment department. Here, aspiring architects of change craft spaces that harmonise with nature and inspire future generations. Equipped with the knowledge and skills to shape the physical world, students embrace the responsibility of creating sustainable, resilient, and inclusive environments that stand the test of time.

In the realm of health and education, the department beckons those fueled by a passion for care and knowledge. It is a realm where lives are transformed, bodies are healed, and minds are nurtured. Guided by a shining light, students embark on a fulfilling journey in nursing, social work, midwifery, education, and public health. Practical training and real-world experiences empower them to make a profound impact on individuals and communities, fostering well-being and compassion.

And amidst these diverse realms, the sports department stands tall, calling out to those who seek the thrill of competition, the pursuit of excellence, and the joy of movement. It is a realm where the power of physicality merges with discipline, skill, and passion. State-of-the-art facilities and training grounds serve as the canvas where athletes and enthusiasts can surpass their limits and forge lifelong connections, intertwining their athletic endeavours with personal growth and camaraderie.

Birmingham City University stands as a testament to the transformative power of education. It is a place where dreams take flight, where boundaries dissolve, and where talents are nurtured and celebrated. Within its vibrant community of scholars, mentors, and peers, individuals embark on unique journeys, enriching their perspectives and unlocking their true potential.

So, for the seeker of knowledge, the time has come to embark on an extraordinary adventure at Birmingham City University, where the realms of possibility eagerly await exploration.

Campus Location

Situated in one of the most forward-looking and vibrant cities in Europe, Birmingham City University boasts a prime location that offers an array of attractions and opportunities just a few minutes walk away from the campus. Birmingham itself is a dynamic metropolis, known for its world-class restaurants, entertainment venues, and shops. As an international student, you'll have the chance to explore and immerse yourself in the vibrant city life, discovering its rich cultural heritage and embracing the multicultural atmosphere.

Study Areas

Birmingham City University offers a diverse range of study areas, catering to the academic interests and career aspirations of its students. With a focus on providing high-quality education and preparing students for the demands of the professional world, the university ensures that each study area is equipped with experienced faculty and industry-relevant resources. Here are some of the key study areas available at Birmingham City University:

Arts, Design, and Media: The arts, design, and media department at Birmingham City University is renowned for its creativity and innovation. Students can explore a wide range of disciplines, including fine art, graphic design, photography, illustration, media production, and animation. With state-of-the-art studios, digital labs, and exhibition spaces, students have the opportunity to develop their artistic skills and showcase their work.

Business, Law, and Social Sciences: The business, law, and social sciences department offers a comprehensive range of courses designed to prepare students for the dynamic world of business and legal professions. Students can pursue degrees in areas such as business management, marketing, finance, human resource management, law, criminology, psychology, sociology, and politics. The department emphasises practical learning, equipping students with the knowledge and skills needed to succeed in their chosen fields.

Computing and Engineering: The computing and engineering department provides students with the tools and knowledge required to excel in the rapidly evolving technological landscape. From computer science, software engineering, and cybersecurity to mechanical engineering, civil engineering, and automotive engineering, students have the opportunity to gain hands-on experience and work on real-world projects using cutting-edge technology.

Built Environment: The built environment department focuses on architecture, construction, and urban planning. Students can explore disciplines such as architecture, interior design, construction management, quantity surveying, and urban planning. The department emphasises sustainable and innovative approaches to design and construction, preparing students to tackle the challenges of creating livable and sustainable built environments.

Health and Education: The health and education department at Birmingham City University offers a range of courses that prepare students for rewarding careers in healthcare and education. Students can pursue degrees in nursing, social work, midwifery, early childhood studies, education, and public health. The department provides practical training through simulation labs and clinical placements, ensuring students are well-prepared to make a positive impact in their respective fields.

Sports: The sports department combines theory and practical training to equip students with the knowledge and skills needed for successful careers in the sports industry. Students can choose from programs such as sports science, sports therapy, sports coaching, and sports management. The department offers excellent sports facilities, including fitness centres, sports halls, and outdoor pitches, allowing students to apply their learning in a practical setting.

Birmingham City University takes pride in its commitment to providing a comprehensive education across a diverse range of study areas. By combining academic rigour with practical experiences, the university prepares students to excel in their chosen fields and make a positive impact in the professional world. Whether you are passionate about the arts, business, computing, engineering, healthcare, or sports, Birmingham City University offers a supportive and stimulating environment to pursue your academic and career goals.

Diversity and Inclusion

Diversity and inclusion are fundamental values at Birmingham City University. The university embraces individuals from different cultures and ethnic backgrounds, creating an inclusive environment that celebrates diversity. As an international student, you will be welcomed into a vibrant and multicultural community, where you can connect with people from all walks of life. Birmingham City University's commitment to diversity is exemplified through its dedicated societies and support groups. These organisations represent LGBTQ+ students, disabled students, mature students, international students, and more, ensuring that everyone feels supported and valued throughout their academic journey.

Student life - Clubs and Societies

At Birmingham City University, student life goes beyond the classroom. The Students' Union is at the heart of the vibrant campus community, offering a wide range of clubs and societies for students to get involved in. With over 100 societies and sports teams, there is something for everyone. Whether you're interested in joining faith and culture societies, exploring media and creative outlets, or participating in various sports and physical activities, you'll find a welcoming and inclusive community that shares your passions and interests. These clubs and societies provide a platform for students to connect, collaborate, and foster lifelong friendships.

Campus Facilities

Birmingham City University is committed to providing the best possible learning environment for its students. With a significant investment of £340 million in campus development, the university offers state-of-the-art facilities that cater to the diverse needs of students across different disciplines. The Parkside Building, for instance, houses industry-standard resources for arts, design, and media students. It features TV studios, post-production suites, radio studios, and creative exhibition spaces, allowing students to refine their craft and showcase their talents. The City South Campus, on the other hand, focuses on health, education, sports, and social care courses. It boasts specialised laboratories, a mock operating theatre, hospital wards, a fully equipped birthing room, and a virtual radiotherapy suite. These realistic settings provide students with invaluable hands-on experience, preparing them for their future careers.

Alumni Network

Joining Birmingham City University means becoming part of a supportive alumni network that extends beyond graduation. The university values its graduates and provides continued support for at least three years after completing your studies. Through the alumni network, you can access employment support, receive career guidance, and stay connected with the university community. Whether you're seeking information on CV writing, interview preparation, or exploring career options, the alumni network is there to guide you. Additionally, as a graduate, you can enjoy benefits such as free access to the physical library space, borrowing privileges, and discounted membership at the Doug Ellis Sports Centre.

Why Study at Birmingham City University?

Academic Excellence: Birmingham City University is renowned for its academic excellence, offering a wide range of courses taught by experienced faculty members who are experts in their fields. The university's commitment to providing high-quality education ensures that you receive a rigorous and comprehensive learning experience.

Vibrant Campus Life: The university's lively and inclusive campus environment fosters a strong sense of community and provides numerous opportunities for personal and professional growth. Engage in extracurricular activities, join clubs and societies, and make lifelong connections with students from diverse backgrounds.

Prime Location: Situated in Birmingham, a city known for its cultural diversity and vibrant atmosphere, you'll have access to a wealth of opportunities and experiences. Explore the city's renowned restaurants, entertainment venues, and shops, and immerse yourself in its multicultural ambience.

State-of-the-Art Facilities: Birmingham City University has invested significantly in its facilities to provide students with cutting-edge resources. From well-equipped laboratories and studios to modern libraries and open-access IT suites, you'll have everything you need to excel academically.

Career Support: The university's comprehensive career support services empower you to pursue your professional goals. Access guidance on CV writing, interview skills, and career options, and benefit from work placements and industry connections that enhance your employability.

Multicultural Community: Birmingham City University embraces diversity and promotes inclusivity. As an international student, you'll be welcomed into a multicultural community that celebrates different cultures, faiths, and identities. This diverse environment enriches your learning experience and broadens your horizons.

Alumni Network: The university's strong alumni network provides ongoing support and valuable connections. Take advantage of employment resources, networking opportunities, and continued access to certain university facilities, fostering a lifelong relationship with Birmingham City University.