• Annual course fee

    AUD 29,000

  • Duration

    16 Months

  • Intake months

    January, september

  • Delivery locations

    London

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Students from Australia are accepted for this course

A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.

The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.

To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumers way of life.

Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.

Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.

Visit official website for program curriculum

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IELTS 6

PTE 54

TOEFL 78

  • Type of institution

    University

  • Year established

    1993

  • On campus accommodation

    Available

Glasgow Caledonian University lies nestled in the heart of the city of Glasglow - a location that is as vibrant and innovative as the university itself. It's more than just a place for education; stepping onto campus presents a world filled with potential and limitless possibilities.

GCU understands that learning goes beyond textbooks and lecture halls. The university strives to provide an experiential education, one where students can reach their fullest potential by tapping into their passions, branching out from their comfort zones, and embracing educational opportunities as they come. The institution believes in nurturing a holistic student experience so that all the learners not only receive an outstanding education but also develop themselves through other aspects of life at university too.

Exploring the university, you'll quickly find yourself submerging into a hub of diverse cultures, ideas and backgrounds. You will be welcomed to an environment that is stimulating and eye-opening, one which encourages thoughtful conversations between students from all walks of life. The relationships established during your stay here will remain with you long after graduating day.

GCU is more than textbooks and lectures - it's about the journey of self-discovery, realising one's passions, and leaving with unforgettable memories. The Students' Association boasts many clubs, societies, and sports teams to help you find your group of peers, express yourself in innovative ways, and expand your own limits. It is an environment for nurturing dreams and developing talents while creating meaningful connections.

Campus Location

Glasgow Caledonian University is located in the centre of the energetic city of Glasgow, which offers a great fusion of nightlife, culture, architecture, music, and sporting activities.

The campus, which is conveniently and easily accessible for students from many origins and cultures, is situated in the heart of Glasgow.

The city of Glasgow genuinely accommodates the wants and interests of students.

It has been named one of the top 20 'Best of the World' locations by National Geographic Traveller.

From its fascinating cultural history to its remarkable buildings and diverse shopping experiences, Glasgow has something for everyone to enjoy during their student years, not to mention the city's exciting music scene and vibrant nightlife options – a perfect place for creating memories that will last a lifetime!

Study Areas

Glasgow Caledonian University offers a comprehensive selection of innovative courses to help students excel in the modern job market. From international business and media to healthcare fields like physiotherapy and pharmacology, there is something for everyone. Through relevant instruction from expert faculty, individuals will gain the tools needed to develop productive careers in commerce, law, social sciences, fashion design, computing or any chosen discipline.

In the international business program offered by Glasgow Caledonian University, students delve into the complexities of the global marketplace, learning about international trade, finance, marketing, and management strategies. Students get a thorough awareness of the worldwide business environment and the skills necessary to negotiate its intricacies through case studies, simulations, and practical projects.

For individuals passionate about business management, Glasgow Caledonian University's program offers comprehensive coursework in areas such as organisational behaviour, strategic planning, project management, and entrepreneurship. Students learn how to lead teams, make informed decisions, and develop innovative solutions to business challenges. The emphasis on practical application ensures that graduates possess the skills necessary to thrive in dynamic business environments.

The law program at Glasgow Caledonian University provides students with a solid foundation in legal principles, critical thinking, and legal analysis. Students not only gain knowledge about a range of legal subjects, including contract law, criminal law, and constitutional law, but they also develop their capacity to comprehend and apply legal theories.

Through moot court exercises, internships, and guest lectures from legal professionals, students gain valuable insights into the legal profession and enhance their practical skills.

In the media program at Glasgow Caledonian University, students can explore media theory, journalism, broadcasting, and digital media production. They develop practical skills in media writing, research, and production, preparing them for careers in journalism, broadcasting, advertising, or public relations. Students who have access to cutting-edge media facilities can hone their talents and acquire practical experience in a working media environment.

Diversity and Inclusion

At Glasgow Caledonian University, we take pride in our commitment to fostering a culture of diversity and inclusion. GCU believe that a diverse and inclusive learning environment enhances the educational experience for all students. Regardless of your nationality, age, background, or schooling, they provide a welcoming and inclusive space where everyone can thrive.

The student body represents a rich tapestry of cultures and backgrounds, creating a truly multicultural community. GCU celebrate diversity and encourages the sharing of perspectives, ideas, and experiences. By engaging with individuals from different walks of life, you will gain a broader worldview and develop intercultural competence that will serve you well in an increasingly interconnected world.

Student Life - Clubs and Societies

At Glasgow Caledonian University, student life extends beyond the classroom. GCU understand the importance of holistic development and offers a wide range of clubs and societies for you to engage in. These student-led organisations cover a diverse array of interests, from sports and performing arts to cultural, academic, and special interest groups. You can locate people who share your enthusiasm, whether it be for football, music, photography, entrepreneurship, or volunteering.

A great opportunity to meet people, follow your interests, and develop your abilities outside of the classroom is by joining a club or organisation. It provides a sense of belonging and a supportive community where you can grow personally and professionally. Students’ Association, run by students like you, is dedicated to ensuring you have the best university experience possible. They are there to represent your interests and provide support throughout your student journey.

Campus Facilities

Glasgow Caledonian University's campus provides a superb instructional environment with cutting-edge amenities.GCU  believe that the right infrastructure plays a vital role in supporting your academic and personal growth. Here are some of the outstanding facilities you can enjoy:

The Sir Alex Ferguson Library: a hub of knowledge, the library offers a mix of social and quiet study spaces. With 1,200 study spots, over 350 computers, and even unique inflatable igloo semi-private study areas, it caters to all your academic needs. The library is fully equipped with Wi-Fi connectivity, ensuring you can study wherever you feel most comfortable.

The Arc Health and Wellbeing Facility: GCU  understand the importance of self-care and maintaining a healthy lifestyle. That's why they provide an onsite gym, The Arc, where you can engage in various fitness activities. From spin classes, yoga, body pump, and circuit training to boxing circuits, you'll find a wide range of options to stay active and improve your well-being.

Refectory: campus boasts the largest university facility of its kind in Scotland. The refectory offers a variety of dining options to cater to different tastes and dietary requirements. Whether you're looking for a quick bite between classes or a leisurely meal with friends, you'll find a range of delicious and nutritious options to fuel your day.

Alumni Network

At Glasgow Caledonian University, commitment to your success extends beyond graduation. They have a strong and supportive alumni network that offers various benefits to help you thrive in your professional life. Here's how Glasgow continues to support their graduates:

Mentoring: As a final-year student, you will be paired with a friendly and experienced GCU alumni mentor who will guide you through graduation and beyond. Their insights and support can be invaluable as you navigate the transition into the professional world.

Internships: As a new graduate, you have the opportunity to secure paid, fully-funded internships in a diverse range of organisations and industries where GCU alumni are employed. This hands-on experience will allow you to apply your knowledge in real-world settings and gain valuable industry insights.

Networking and Talks: GCU organises various networking events and talk series where final-year students and graduates can connect with GCU alumni. These events provide a platform to build professional relationships, expand your network, and gain valuable insights from industry leaders.

Exclusive Discounts: As a GCU alum, you are entitled to exclusive discounts on products and services, both on and off campus. These discounts can help you save money while enjoying various amenities and services.

Why Study at Glasgow Caledonian University?

  • Globally Recognised Degrees: Glasgow Caledonian University is renowned for its high-quality education and globally recognised degrees. The university's programs are designed to equip students with the skills and knowledge required by employers worldwide.
  • Industry Connections: Glasgow Caledonian University has strong connections with industry partners, ensuring that its programs remain relevant to the current job market. Students have opportunities for internships, placements, and industry collaborations, giving them a competitive edge.
  • Supportive Learning Environment: The university's dedicated faculty and staff are committed to students' success. They provide individualised support, mentoring, and guidance to help students excel academically and personally.
  • Diversity and Inclusion: Glasgow Caledonian University celebrates diversity and fosters an inclusive community where everyone feels valued and supported. Students have the chance to engage with people from diverse backgrounds, broadening their perspectives and enriching their university experience.
  • Exciting Student Life: Beyond academics, Glasgow Caledonian University offers a vibrant student life with numerous opportunities to explore interests, make lifelong friends, and create lasting memories.
  • Stunning Campus Facilities: Modern campus amenities offered by the university include a top-notch library, gym, and dining options. Students have access to all the resources they need to thrive academically and enjoy a fulfilling student experience.
  • Alumni Support: Glasgow Caledonian University has a strong alumni network that provides ongoing support, mentoring, and networking opportunities to help students succeed in their careers.

Ranking

  • the

    THE rank

    601 - 800
  • QS

    QS rank

    1001 - 1200

Accreditations

Campus offering this course
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London Campus - Glasgow Caledonian University - Glasgow Caledonian University

40 Fashion St, Spitalfields, London E1 6PX, United Kingdom

View on map About Campus

GCU in London is a graduate university campus situated in the heart of the city and home to the British School of Fashion. Students choose GCU in London for its great location, diverse student community and globally recognised courses. Our location in the capital also offers an affordable cost of living and fantastic transport links around the world.

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