About the course
Continuous changes in global markets and technology mean that marketing managers need the skills to be able to adapt to a marketing landscape thats in constant flux. Todays Chief Marketing Officers need to develop not just the short term marketing plans but the longer term future strategies for their organisations.This four-year degree helps shape and build you as a future marketing leader, with a year in industry central to your learning experience.This degree provides an all-round understanding of marketing and includes a study of key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will also study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition to this you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen.During the course of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. In addition to your academic modules, you will also take two modules which are specifically designed to help prepare for and later reflect on your years placement in industry.Your industry placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have spent this year working with multinational companies such as The Walt Disney company, Boots and Nike, whereas others have secured roles with marketing agencies, charities and local organisations.Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview. Past graduates have gone on to positions as Marketing Executives, Assistant Brand Managers and Management and Marketing Officers.
Intake Months
OCTOBER
Delivery Locations
C115985
Qualification
Bachelor Degree
Duration
4 Years
Post study visa
2 Years
English language requirements
Learn more IELTS
6.5
Learn more TOEFL Internet
87
Learn more PTE
58
Academic entry requirements
Prerequisites
You must have successfully completed an United Kingdom Year 12 (or equivalent senior secondary school qualification) Equivalent qualifications may also include a recognised post secondary diploma in the relevant discipline with the required grades. Meetin
Potential Course Career Outcomes

Lancaster University

Learn more about this institution Website
About
Lancaster University is a collegiate public research university in Lancaster, Lancashire, England. The university was established by royal charter in 1964, one of several new universities created in the 1960s.
Lancaster University is a public research university in Lancaster, Lancashire, consistently ranking within the top ten in three major UK university league tables. The university is proud of its international community and aims to offer all students a global experience during their time there, with students coming from over 100 countries around the world.
Rankings
135 301 - 400 139
Accreditations
logo of European Quality Improvement System
logo of Association to Advance Collegiate Schools of Business
logo of Privy Council
logo of Association of MBAs
Other education providers you might be interested in
Featured