Bachelor of Science in Business Administration - Marketing Management

California State University - East Bay, nestled in the vibrant San Francisco Bay Area, is a beacon of opportunity and a catalyst for change. With an unwavering dedication to student success, social justice, and community engagement, it embraces a transformative educational experience for students from all corners of the globe. As one steps into the realm of Cal State East Bay, they are greeted by a symphony of knowledge that resonates throughout its diverse and dynamic community.

Within the harmonious blend of academic disciplines offered at the university, students embark on an exhilarating journey of self-discovery, fostering their passions and equipping themselves with the necessary skills to leave an indelible mark on the world. The range of study areas at Cal State East Bay encompasses many fields, spanning from the intricacies of Business Administration to the depths of Psychology, the frontiers of Health Sciences to the ever-evolving realm of Computer Science, and beyond. Each student's pursuit of intellectual exploration thrives within this rich tapestry of knowledge.

Education at Cal State East Bay transcends the boundaries of traditional classrooms, permeating every facet of student life. The campus teems with infectious energy as students engage in many clubs and societies, forging deep connections and fostering a profound sense of belonging and camaraderie. Reflecting the cultural mosaic and plethora of ideas within the Bay Area, the university community embraces diversity and inclusion, recognising that differences enrich the collective experience.

Envision a world where learning extends beyond the confines of textbooks, where the very essence of the institution breathes life into the pursuit of knowledge. Cal State East Bay's libraries serve as gateways to an intellectual odyssey, inspiring students, faculty, and staff to delve into the depths of wisdom. These collaborative and innovative libraries stand as beacons of academic support, nurturing students with resources and guidance, empowering them to become information-literate citizens on an everlasting quest for enlightenment.

Just as a symphony's magic lies in the seamless collaboration of talented musicians, Cal State East Bay acknowledges the power of partnership in propelling its mission forward. Within the hallowed halls, faculty members, with their boundless expertise and unwavering passion, serve as mentors and guides, nurturing the untapped potential of each student. Together, they embark on a transformative voyage of discovery, traversing uncharted territories and igniting intellectual curiosity.

As the sun gently sets upon the picturesque campus, the institution's spirit thrives through its vast network of dedicated alums. Like a constellation adorning the night sky, this extensive alum network shimmers with over 140,000 accomplished individuals, united by the profound experiences they shared at Cal State East Bay. These trailblazers extend their reach far and wide, shaping industries, leading organisations and leaving an indelible impact on the world stage.

Why should one choose to study at California State University - East Bay? The answer lies within the institution's unwavering commitment to excellence, equity, and societal progress. It resides in the transformative power of education, the vibrant and diverse community that embraces every individual, and the endless opportunities that await. Stepping into Cal State East Bay opens a gateway to dreams, a nurturing ecosystem that fosters personal growth, and a community that warmly embraces all who enter its gates.

In this immersive and intellectually stimulating environment, students become architects of their destinies, sculpting a future that reflects their passions, values, and aspirations. Cal State East Bay nurtures the spirit of exploration. It empowers individuals to transcend their limitations, leaving an indelible mark not only on their own lives but also on the world around them.

Campus Location 

California State University - East Bay stands in the heart of one of the most dynamic regions in the world, providing students with unparalleled access to the cultural, technological, and entrepreneurial opportunities that thrive in the San Francisco Bay Area. Whether students seek the vibrant energy of San Francisco's bustling streets or the tranquil beauty of the Hayward Hills, the university's four campus locations offer a prime location to explore and engage with the diverse fabric of the region. From internships at leading companies to community service initiatives and cultural events, students can immerse themselves in the rich tapestry of experiences that contribute to their holistic personal and professional development.

Study Areas 

Cal State East Bay takes pride in offering a diverse array of study areas, recognising and embracing the varied interests and career aspirations of its students. With a comprehensive curriculum spanning disciplines such as Business Administration, Psychology, Health Sciences, Biological Sciences, and Computer Science, among others, students can craft their educational journey according to their passions and goals. The university fosters an environment that combines theoretical knowledge with practical applications through experiential learning opportunities, equipping students with the skills and expertise needed to excel in a rapidly evolving global landscape.

At the heart of Cal State East Bay's academic programs are its esteemed faculty members, renowned experts in their respective fields. With a wealth of knowledge and industry experience, these dedicated professors bring a transformative learning experience to the classroom. They mentor and guide students, encouraging critical thinking, nurturing curiosity, and challenging them to reach their full potential. The university's commitment to academic excellence is evident in its rigorous curriculum and a focus on innovative teaching methods that prepare students for the challenges of the future.

Diversity and Inclusion 

Diversity and inclusion are not just buzzwords at Cal State East Bay; they are deeply ingrained in the institution's fabric. The university is committed to fostering a culture that celebrates and embraces differences, ensuring every student feels valued and supported. Cal State East Bay actively works to dismantle systemic biases and promote equitable opportunities for all through strategic initiatives and a steadfast focus on social justice.

The university's commitment to diversity and inclusion is rooted in its equity and justice core values. Cal State East Bay strives to identify and rectify injustices within the institution and beyond, engaging the entire community collectively. The university prioritises educational engagement, providing resources and support to empower students to grow personally and professionally.

A sense of belonging is highly valued at Cal State East Bay, where an inclusive community is cultivated. The university respects and celebrates the diversity of all peoples and cultures, fostering an environment that promotes understanding, empathy, and dialogue. By encouraging innovative and bold action, Cal State East Bay nurtures an environment where ideas are explored, and critical thought is encouraged. Integrity and accountability are pillars of the university's culture, fostering an atmosphere of honesty, transparency, and continuous improvement.

Student Life - Clubs and Societies 

Cal State East Bay offers a vibrant and engaging student life experience through its various clubs and societies. With over 90 student-led groups and organisations, students can find like-minded individuals, pursue their passions and hobbies, and develop invaluable leadership and teamwork skills.

At the heart of student engagement is the ALP Office, which is crucial in organising activities and events that foster a sense of community. From exciting shopping trips to fun outings, the ALP Office ensures international students have numerous opportunities to explore and enjoy their time at Cal State East Bay. One of the student experience highlights is the Special Hour program, where students, instructors, and staff come together to showcase their talents and share their diverse backgrounds, creating a strong sense of camaraderie and celebrating the richness of the university's multicultural community.

To keep students informed and engaged, Cal State East Bay provides a Weekly Activities newsletter highlighting a wide range of exciting events on campus, in the local community, and even in nearby San Francisco. The university also fosters a sense of sportsmanship and camaraderie through organised soccer matches, bringing together students of all skill levels to engage in friendly competition and promote a healthy lifestyle.

Campus Facilities 

Cal State East Bay takes great pride in its state-of-the-art campus facilities, designed to enhance the overall student experience. The Recreation and Wellness Center (RAW) is at the heart of this. This modern and well-equipped fitness facility offers students many opportunities to engage in physical activities and maintain a healthy lifestyle. The RAW features a comprehensive range of amenities, including a fully equipped fitness centre, group exercise classes, indoor and outdoor sports courts, and an Olympic-sized swimming pool.

Recognising the importance of research and study resources, the university's libraries serve as valuable hubs of academic support. Beyond just spaces for studying, libraries provide students access to a wealth of print and digital resources, empowering them with the necessary tools to excel in their studies. Knowledgeable librarians offer guidance and assistance, helping students develop essential information literacy skills.

Understanding the significance of technology in modern education, Cal State East Bay provides advanced technological infrastructure and support. From well-equipped computer labs to high-speed internet access and online learning platforms, the university ensures that students can fully engage in collaborative projects, conduct research, and access educational materials from anywhere, enabling them to harness the full potential of the digital age.

Alumni Network

Upon graduation, students join an extensive and influential alum network spanning over 140,000 individuals across the globe. This vast network serves as a valuable resource for current students, providing opportunities for networking, mentorship, and career development. Through alum events, workshops, and online platforms, students can connect with accomplished alums who offer guidance, share industry insights, and open doors to professional opportunities.

The achievements of notable alums inspire current and future students, showcasing the unique possibilities a Cal State East Bay education can unlock. From MLB Hall of Famer Joe Morgan to California Wellness Foundation President and CEO Judy Belk, Tony-winning actor James Iglehart, and CSU Chancellor Timothy P. White, the university's distinguished alums continue to make a significant impact in their respective fields, affirming the value of a Cal State East Bay education.

Why Study at California State University - East Bay?

• Diverse Study Areas: California State University - East Bay offers a wide range of study areas, including Business Administration, Psychology, Health Sciences, Biological Sciences, and Computer Science, among others, catering to the varied interests and career aspirations of international students.
• Expert Faculty: The university boasts renowned faculty experts in their respective fields, bringing knowledge and industry experience to the classroom, ensuring students receive a transformative learning experience.
• Strategic Location: In the vibrant San Francisco Bay Area, students can access cultural, technological, and entrepreneurial opportunities, providing a unique advantage for personal and professional growth.
• Commitment to Diversity and Inclusion: Cal State East Bay prioritises diversity and inclusion, fostering a culture that celebrates and embraces differences, ensuring every student feels valued and supported.
• Vibrant Student Life: The university offers numerous clubs and organisations that cater to diverse interests, providing opportunities for students to connect with like-minded individuals, pursue hobbies, and develop leadership and teamwork skills.
• State-of-the-Art Facilities: Cal State East Bay boasts modern campus facilities, including the Recreation and Wellness Center (RAW), offering fitness amenities, sports courts, and an Olympic-sized swimming pool, as well as well-equipped libraries and advanced technological infrastructure.
• Extensive Alumni Network: Graduates become part of a vast and influential alum network, providing opportunities for networking, mentorship, and career development, with notable alums, including MLB Hall of Famer Joe Morgan and Tony-winning actor James Iglehart.
• Empowering Education: The university's comprehensive curriculum and commitment to providing access to the scholarly record enable students to become information-literate citizens, critical thinkers, and lifelong learners.
• Global Opportunities: By choosing Cal State East Bay, international students join a diverse student body and gain exposure to global perspectives, contributing to their personal and intellectual growth.
• Supportive Community: Cal State East Bay values a sense of belonging, creating an inclusive community that supports students' well-being, fosters personal development, and provides an engaging environment for study.
• Career Readiness: Through experiential learning opportunities and engagement with industry professionals, the university prepares students for success in their chosen fields and equips them with the skills needed to thrive in a rapidly evolving world.