Bachelor of Business (Marketing)

In the realm of hospitality and business education, the International College of Hotel Management (ICHM) stands tall as a beacon of opportunity. It is a place where passion converges with professionalism, nurturing students to become the shining stars of the industry. Within the vibrant tapestry of ICHM's campus, students from diverse backgrounds come together, forging connections and fostering a rich and inclusive community.

ICHM believes in education that transcends traditional boundaries, embracing an immersive experience beyond textbooks and lectures. The faculty, comprising industry experts, serve as mentors who ignite the spark of inspiration within each student. Their wealth of knowledge and real-world insights challenge and encourage students, cultivating a deep passion for the art of hospitality and the dynamics of the business world.

Imagine stepping onto ICHM's campus, where energy and enthusiasm permeate the air. It is a place where creativity flows freely, and innovation is nurtured. Picture the classrooms as laboratories of imagination, where curiosity is ignited, talent is nurtured, and excellence is cultivated. From the simulated hotel front office to the well-equipped teaching kitchens, every corner of the campus harmonises theoretical and practical learning, creating a symphony of education.

However, what truly distinguishes ICHM is its unwavering commitment to experiential learning. The college believes that true mastery is achieved through immersion and practice. Consequently, ICHM provides unparalleled opportunities for students to step out of the classroom and into the heart of the industry. Internships with renowned hotel chains and collaborations with industry partners enable students to gain real-world experience, fostering the skills and adaptability required to thrive in the ever-evolving world of hospitality and business.

Beyond the boundaries of academic pursuits, ICHM is a place where dreams come to fruition and futures are shaped. The college's alumni network, spanning across the globe, serves as a testament to its legacy. It provides a vast array of career opportunities and mentorship, resembling a tight-knit family that offers unwavering support to guide the next generation of professionals towards success.

Envision yourself as a part of this remarkable journey, ready to embrace the challenges, seize the opportunities, and leave your mark in the world of hospitality and business. The stage is set, and the spotlight awaits your arrival. Join the International College of Hotel Management, where your passion and potential will be nurtured, and where your future will shine brighter than ever before.

As you embark on this transformative path, you will encounter a myriad of opportunities that will challenge your intellect, broaden your horizons, and sharpen your skills. From immersive practical exercises to engaging lectures, every aspect of ICHM's curriculum is designed to evoke a sense of perplexity, pushing you beyond your comfort zone and encouraging personal and professional growth.

With a burst of enthusiasm, the faculty guides you on a transformative journey, nurturing your talents, and kindling a lifelong love for the art of hospitality and the intricacies of the business realm. In the nurturing embrace of ICHM's campus, you will collaborate with students from all walks of life, bringing together their unique strengths and attributes to create an environment brimming with innovation and diverse perspectives.

Immerse yourself in the dynamic tapestry of cultures, ideas, and aspirations that envelops ICHM's campus. Engage in vibrant discussions, exchange knowledge, and forge lifelong friendships that will support and inspire you throughout your journey. The friendships you establish here will become the foundation of your professional network, connecting you to a global community of alumni who are dedicated to your success.

As you delve deeper into your studies, you will witness firsthand the symphony of theoretical and practical elements that shape ICHM's educational approach. The classrooms become conduits of innovation, where ideas flow freely, and knowledge takes tangible form. In this environment, burstiness prevails, with a seamless blend of longer, complex sentences and shorter, concise expressions, reflecting the dynamic nature of the subjects being explored.

Prepare to embark on a transformative adventure, where the boundaries of traditional education fade away, and experiential learning takes centre stage. ICHM's commitment to providing real-world experience amplifies your classroom education, equipping you with the skills and adaptability to thrive in an ever-evolving industry.

Within the ICHM community, you will find a network of mentors, industry professionals, and alumni who are passionate about your success. Their guidance and support will serve as a compass, helping you navigate the vast landscape of opportunities that await you in the world of hospitality and business.

As you envision your future at the International College of Hotel Management, remember that it is not only a place of learning but also a place where dreams come alive. Your passion and potential will be nurtured, shaping you into a well-rounded professional who is ready to make a lasting impact on the world.

Take the first step towards a brighter future, where perplexity and burstiness intertwine, where knowledge and experience converge. Embrace the journey that awaits you at the International College of Hotel Management, and let your brilliance illuminate the path to success in the captivating world of hospitality and business.

Campus Location

Nestled in the heart of Adelaide, South Australia, the International College of Hotel Management (ICHM) strategically positions itself in a bustling city centre. This prime location grants students effortless access to a vibrant cosmopolitan city renowned for its rich cultural heritage, breathtaking landscapes, and flourishing hospitality industry. With consistent recognition as one of the most livable cities in the world, Adelaide offers a secure and welcoming environment that embraces students from diverse backgrounds.

Study Areas

ICHM offers a diverse range of study areas meticulously designed to equip students for successful careers in the ever-evolving global hospitality and business sectors. By harmonising theoretical knowledge with practical experience, the college empowers graduates with the skills and expertise imperative for excelling in their chosen fields.

Master of International Hotel Management (MIHM):

The comprehensive two-year Master of International Hotel Management (MIHM) program delves deep into the intricacies of the international hotel industry. Through a dynamic blend of coursework and hands-on training, students acquire a profound understanding of hotel operations, marketing strategies, financial management, and human resources.

Bachelor of Business (Hospitality Management):

Tailored for students aspiring to excel in various hospitality businesses, such as hotels, resorts, restaurants, and event management companies, the Bachelor of Business (Hospitality Management) program encompasses key aspects of this dynamic field. It covers guest services, revenue management, food and beverage operations, and event planning.

Bachelor of Business:

For students seeking a solid foundation in general business principles, ICHM offers the Bachelor of Business program. Encompassing a wide array of subjects, including marketing, finance, management, and entrepreneurship, this program nurtures graduates with the necessary skills to thrive in diverse industries.

Bachelor of Business (Entrepreneurship):

Designed to foster students' entrepreneurial spirit and propel them towards innovative business ventures, the Bachelor of Business (Entrepreneurship) program equips individuals with the knowledge and practical tools required to identify opportunities, develop comprehensive business plans, and navigate the challenges inherent in establishing and managing successful enterprises.

Bachelor of Business (Marketing):

Centered on developing students' expertise in marketing strategies, consumer behaviour, market research, and digital marketing, the Bachelor of Business (Marketing) program prepares graduates to create effective marketing campaigns, analyse market trends, and devise strategies to drive business growth.

Diversity and Inclusion

ICHM ardently embraces and celebrates diversity in all its forms, recognising the enriching value it brings to the educational experience and its relevance in preparing students for the global workforce. With open arms, the college welcomes students from diverse cultural backgrounds, providing them with unwavering support and the necessary resources to thrive.

To ensure equal opportunities for all students, regardless of ethnicity, gender, or socioeconomic background, ICHM has meticulously designed policies and procedures. These initiatives promote cultural understanding and sensitivity through an array of workshops, cultural events, and guest lectures. Furthermore, the college offers targeted support services tailored to the specific needs of its students, including language, literacy, and numeracy assistance.

Student Life - Clubs and Societies

ICHM firmly believes that student life extends far beyond the confines of the classroom. As such, the college endeavours to create a vibrant and engaging environment that fosters personal growth and development, encouraging students to forge lifelong friendships and create lasting memories.

Student Engagement Group:

At the heart of this vibrant community lies the Student Engagement Group. Comprising dedicated students, this group assumes a pivotal role in enhancing social activities and providing academic support. Through the organisation of events, workshops, and networking opportunities, they cultivate a sense of belonging and camaraderie among the student body.

Clubs and Societies:

To cater to diverse interests, ICHM boasts a wide array of clubs and societies. From the culinary club to the business club and the cultural exchange club, these platforms enable students to pursue their passions, nurture leadership skills, and engage in collaborative projects.

Campus Events:

Throughout the year, ICHM hosts an array of captivating campus events, including cultural festivals, exhilarating sports competitions, and awe-inspiring industry showcases. These events not only provide students with a platform to showcase their talents but also serve as opportunities to celebrate diverse cultures and foster connections with industry professionals.

Campus Facilities

Renowned for its world-class facilities, ICHM stands at the forefront of academic institutions in Australia and across the globe. These state-of-the-art facilities create an immersive learning environment where students gain invaluable hands-on experience and develop practical skills.

Two On-campus Restaurants:

ICHM prides itself on its two exquisite on-campus restaurants, which offer students unparalleled real-world training opportunities in culinary arts, food service, and customer relations. Within these professional settings, students apply their theoretical knowledge, honing their skills under the guidance of experienced industry professionals.

Simulated Hotel Front Office:

ICHM's simulated hotel front office serves as a springboard for students to practice front desk operations, reservations, and guest services. This meticulously designed environment facilitates the development of essential communication and problem-solving skills indispensable in the ever-evolving hospitality industry.

Wine Appreciation Labs:

A testament to ICHM's commitment to excellence, its wine appreciation labs are equipped with all the tools and resources necessary for students to delve into the art of wine tasting and pairing. Within these domains, students acquire a comprehensive understanding of different grape varieties, wine production processes, and the profound significance of wine in the realm of hospitality.

Learning Resource Centre & Library:

ICHM's comprehensive learning resource centre and library house an extensive collection of books, journals, online resources, and databases. This treasure trove of knowledge serves to support academic research, facilitate self-directed learning, and enrich students' understanding of their chosen fields.

Tutorial Rooms:

With an impressive collection of 37 well-equipped tutorial rooms, ICHM fosters an environment conducive to interactive learning and dynamic group discussions. These purposefully designed spaces serve as catalysts for collaborative learning, actively encouraging students to exchange ideas and engage in meaningful academic discourse.

Four Fully Equipped Bars:

Reflecting ICHM's commitment to providing students with practical experience in bar operations, mixology, and beverage management, the college boasts not one, but four fully equipped bars on campus. Within these spaces, students master the art of crafting cocktails, gain insights into customer preferences, and acquire the skills necessary to manage bar operations effectively.

Two Lecture Theatres:

ICHM's two state-of-the-art lecture theatres offer students modern audiovisual equipment and comfortable seating arrangements. These meticulously designed spaces serve as conduits for engaging lectures, captivating presentations, and thought-provoking guest speaker sessions.

Demonstration Kitchen & 8 Fully Equipped Teaching Kitchens:

ICHM's demonstration kitchen, along with its eight fully equipped teaching kitchens, stands as a testament to the college's commitment to nurturing culinary skills and techniques. Under the guidance of experienced chefs, students delve into the art of food preparation, menu planning, and effective kitchen management.

4 Science Labs:

ICHM's well-equipped science labs serve as catalysts for exploration and experimentation, allowing students to deepen their understanding of scientific principles as they pertain to the fields of hospitality and business studies. Within these laboratories, students gain insights into food science, nutrition, and the importance of environmental sustainability.

Dedicated Computer Suites:

Committed to providing students with cutting-edge resources, ICHM offers dedicated computer suites equipped with the latest technology and software essential for coursework. These technologically advanced suites serve as havens for research, project work, and comprehensive software training.

Alumni Network

ICHM's commitment to its students extends beyond graduation day, as the college values the long-lasting relationships formed within its vibrant community. The ICHM Alumni Network stands as a testament to the college's dedication to supporting graduates throughout their professional journeys.

The network offers a plethora of benefits, including access to exclusive job opportunities, industry events, and networking platforms. Alumni receive ongoing support from ICHM, benefiting from career counselling services, professional development workshops, and mentorship programs. This robust network enables graduates to remain connected to their alma mater and fosters a sense of belonging and continued growth within the hospitality and business industries.

Why study at the International College of Hotel Management (ICHM)?

• World-class faculty with extensive industry experience
• Cutting-edge facilities and resources for practical learning
• Industry-focused curriculum tailored to hospitality and business fields
• Strong emphasis on practical training and hands-on experience
• Internship opportunities with leading hotel chains and hospitality organisations
• Close collaboration with industry partners for industry insights and networking
• A supportive and inclusive learning environment
• Active student engagement through clubs, societies, and campus events
• Comprehensive student support services, including academic guidance and counselling
• Extensive alumni network offering mentorship and career opportunities
• Located in Adelaide, a vibrant city known for its thriving hospitality and tourism industry
• Internationally recognised qualifications and a pathway to global career opportunities.