Bachelor of Business Administration - Marketing

Nestled on the stunning West Coast of Canada lies Vancouver Island University (VIU), a mesmerising tapestry of education and exploration. Prepare to embark on a transformative journey through its dynamic corridors, where many programs and courses await, beckoning students from far and wide to indulge in the riches of knowledge and career preparation.

At VIU, learning is an immersive adventure, a dance between theory and practice. Embracing the ethos of hands-on education, the university takes pride in weaving a supportive and inclusive tapestry where students are cherished and guided by a dedicated faculty and staff. Within the intimate confines of small class sizes, a symphony of dialogue unfolds as students actively engage in discussions, forge collaborations, and are showered with personalised feedback, fostering a captivating and tailored academic experience.

Behold one of VIU's crowning jewels—the harmonious bond with industry. Like a celestial choreography, the university intertwines with employers and industry partners, co-creating programs that resonate with the pulsating demands of the job market. This symbiotic dance ensures that students acquire not only practical skills but also glean invaluable work experience, embellishing their prospects as they traverse the threshold of graduation. The enigmatic allure of experiential learning bestows upon students the coveted treasures of critical thinking, problem-solving prowess, and eloquent communication, qualities covered by employers far and wide.

VIU stands as a bastion of sustainability and stewardship, a sanctuary where environmental consciousness takes centre stage. The university kindles a flame of enlightenment through its sustainable education programs and initiatives, inviting students to partake in responsible and ethical approaches to tackle environmental challenges. This devotion to a greener tomorrow finds solace in the very fabric of the campus, where an idyllic sanctuary spanning 92 acres unfolds—a tapestry adorned with lush forests and embraced by the gentle embrace of the Nanaimo River, an enchanting haven that nurtures learning and personal growth.

Within the hallowed halls of VIU, diversity and inclusion reign as sovereign values. A grand celebration of humanity's kaleidoscope, where diversity in all its resplendent forms takes flight—a vivid mosaic of race, ethnicity, nationality, gender identity, sexual orientation, age, ability, and socio-economic backgrounds. VIU casts a protective enchantment, fostering a safe and inclusive haven through its sanctums of experiential learning and diversity. The Positive Space Network, the Centre for Experiential Learning and Diversity, and the Elder in Residence program form a magical tapestry that radiates acceptance. The Office of Aboriginal Education and Engagement stands as a guardian for Indigenous students, ensuring culturally relevant programs, services, and unwavering support.

VIU, a majestic vessel sailing the seas of knowledge, opens its arms to students from over 85 countries, casting a global net of perspectives and experiences. This vibrant tapestry of international exchange enriches the academic voyage, equipping students for a world without borders. The university cherishes the contributions of its global citizens, offering support services that encompass immigration advising, cultural orientation, and academic guidance, all poised to enhance the mosaic of experiences at VIU.

Beyond the realm of academia, VIU pulsates with an exuberant campus life, a symphony of extracurricular indulgences. Students find solace in a myriad of activities, where they join clubs and organisations, revel in recreational facilities, and partake in a cornucopia of events, cultural fiestas, sports tournaments, and transformative workshops. The campus is a crucible of life, where a vibrant and inclusive community thrives.

Research and innovation ignite the flames of curiosity within VIU's hallowed halls. Students embark on odysseys of discovery side by side with faculty members who embody expertise in their chosen domains. This profound commitment to research and innovation not only embellishes the academic sojourn but also propels the world forward, unearthing solutions to real-world quandaries.

Vancouver Island University, a sanctuary of education, beckons with open arms, offering a nurturing embrace within its inclusive bosom. With its melange of academic programs, unwavering industry connections, the ethereal beauty of its campus, and a campus community teeming with life, VIU stands resolute in its commitment to experiential learning, sustainability, diversity, and research. This grand tapestry of offerings equips students with the boundless tools they need to soar academically, professionally, and personally, forging paths of brilliance and purpose.

Campus Location

Vancouver Island University is located in Nanaimo, British Columbia, Canada. Situated on a beautiful 92-acre site, the main campus is surrounded by lush forests and bordered by the scenic Nanaimo River. This serene and picturesque environment provides an ideal setting for students to pursue their academic goals and personal growth.

Nanaimo, the city where the university is located, is a vibrant and thriving community with a population of approximately 100,000. It offers a range of amenities and recreational opportunities that contribute to the overall student experience. The city is renowned for its natural beauty, with nearby beaches, parks, and mountains that provide opportunities for outdoor activities like hiking, kayaking, and skiing.

Moreover, Nanaimo's convenient location on Vancouver Island grants easy access to other major cities in British Columbia. Students can explore the cultural offerings and career opportunities in nearby cities such as Vancouver and Victoria. The island itself is known for its diverse landscapes, including pristine forests, rugged coastlines, and picturesque small towns, making it a desirable place to study and live.

Study Areas

Vancouver Island University offers a wide array of study areas across various disciplines, providing students with diverse options to pursue their academic interests and career aspirations. The university provides programs in arts and humanities, business and management, education and human services, health and human services, science and technology, social sciences, and trades and applied technology.

Within the arts and humanities, students can delve into subjects such as English, history, philosophy, creative writing, visual arts, and performing arts. These programs foster critical thinking, creativity, and cultural understanding, preparing students for careers in fields like education, arts administration, media, and more.

The business and management programs cover various aspects of business, including accounting, marketing, finance, human resources, entrepreneurship, and international business. With a focus on developing practical skills, business acumen, and leadership abilities, these programs prepare students for careers in diverse industries or to start their own businesses.

In the field of education and human services, Vancouver Island University offers programs in early childhood education, counselling, social work, community support, and indigenous education. These programs provide students with the knowledge and skills to work with diverse populations, address social issues, promote well-being, and contribute to community development.

The health and human services study area encompasses programs in nursing, health care assistant, dental hygiene, practical nursing, paramedic, and therapeutic recreation. Students gain theoretical knowledge and practical skills necessary for providing quality healthcare, promoting wellness, and assisting individuals with diverse health needs.

In the science and technology disciplines, students can pursue studies in biology, chemistry, physics, computer science, environmental science, geoscience, and engineering. These programs emphasise hands-on learning, research, and problem-solving skills to prepare students for careers in scientific research, technology, environmental management, and related fields.

The social sciences study area covers disciplines such as psychology, sociology, anthropology, geography, criminology, and political science. These programs explore human behaviour, social systems, cultural dynamics, and social issues, equipping students with analytical and research skills for careers in social services, government, non-profit organisations, and more.

For students interested in skilled trades and applied technology, Vancouver Island University offers programs in automotive service, carpentry, culinary arts, electrical trades, heavy mechanical trades, welding, and more. These programs focus on developing practical skills, technical knowledge, and industry certifications to prepare students for careers in skilled trades and technical occupations.

With such a diverse range of study areas, Vancouver Island University provides students with ample opportunities to pursue their passions, acquire valuable skills, and prepare for rewarding careers in their chosen fields.

Diversity and Inclusion

Vancouver Island University is committed to fostering diversity, inclusion, and equity on its campus. The university values and celebrates diversity in all its forms, including but not limited to race, ethnicity, nationality, gender identity, sexual orientation, age, ability, and socio-economic background

At Vancouver Island University, creating a safe and inclusive campus environment is a priority. The university has established initiatives and programs that promote diversity and inclusivity. The Centre for Experiential Learning and Diversity, for example, provides resources, support, and educational opportunities to foster understanding and respect among students, faculty, and staff.

The Positive Space Network is another important initiative at the university. It aims to create a welcoming and supportive environment for the LGBTQ+ community. The network offers resources, training, and events to raise awareness and promote inclusivity for all sexual orientations and gender identities.

The Elder in Residence program reflects the university's commitment to Indigenous students and reconciliation. The program provides culturally relevant support and guidance to Indigenous students, fostering their success and connection to their cultural heritage.

Vancouver Island University organises workshops, events, and activities that encourage dialogue, understanding, and respect among its diverse student body. These initiatives help build a sense of community and contribute to a positive and inclusive learning environment.

Furthermore, the university is dedicated to accessibility and offers support services for students with disabilities. These services ensure that all students have equal access to education and provide accommodations, resources, and assistive technologies to support their academic success.

International students are also valued at Vancouver Island University, and the university provides support services to enhance their experience. These services include immigration advising, cultural orientation, and academic support tailored to the unique needs of international students.

By embracing diversity and promoting inclusion, Vancouver Island University strives to create a vibrant and supportive community where all individuals feel valued, respected, and empowered to succeed.

Student Life - Clubs and Societies

Vancouver Island University offers a vibrant and active student life with a wide range of clubs and societies that cater to diverse interests and passions. These clubs and societies provide opportunities for students to connect with like-minded individuals, explore their hobbies, develop leadership skills, and engage in extracurricular activities.

Students at Vancouver Island University can join various interest-based clubs, including cultural clubs that celebrate different heritages, sports clubs that foster athletic pursuits, academic clubs that delve into specific areas of study, and hobby clubs that promote shared interests and hobbies.

The International Student Association is a prominent club that aims to create a welcoming and inclusive community for international students. It organises events, cultural celebrations, and trips that allow students to share their cultures and learn from one another.

The Indigenous Student Union is another notable club that supports Indigenous students and raises awareness about Indigenous cultures and traditions. The club organises cultural events, workshops, and initiatives that promote Indigenous heritage and foster understanding among students.

For students interested in debate and public speaking, the Debate Club provides a platform to sharpen their communication skills, engage in lively discussions, and participate in intercollegiate debates and competitions.

The Outdoor Recreation Club is perfect for students who enjoy outdoor activities. Members of this club have opportunities to explore the natural beauty of Vancouver Island through activities such as hiking, kayaking, camping, and skiing.

Music enthusiasts can join the Music Club, where they can showcase their musical talents, collaborate with other musicians, and participate in performances and jam sessions. This club provides a supportive environment for students to express their creativity and passion for music.

These are just a few examples of the many clubs and societies available at Vancouver Island University. Additionally, students are encouraged to start their own clubs and societies supported by the VIU Students' Union, allowing them to create communities centred around their specific interests or causes.

The university organises events and activities throughout the year, including club fairs, cultural celebrations, sports tournaments, and workshops, to further enrich the student experience. With a diverse range of clubs and societies, Vancouver Island University provides students with numerous opportunities to make lasting friendships, pursue their passions, and create a well-rounded college experience.

Campus Facilities

Vancouver Island University offers modern and well-equipped campus facilities designed to support student learning, engagement, and well-being. The university continually invests in its infrastructure to create an optimal environment for academic pursuits and student life.

The VIU Library serves as a hub for research, study, and information resources. It houses an extensive collection of books, journals, and digital resources, providing students with access to a wealth of academic material. The library also offers study spaces, computer labs, and expert librarians who provide research assistance and support.

To facilitate hands-on learning and practical training, Vancouver Island University boasts state-of-the-art laboratories and specialised facilities in various fields. These include science labs, computer labs, engineering workshops, nursing simulation labs, culinary arts kitchens, and more. These facilities enable students to gain practical experience and develop essential skills relevant to their disciplines.

The Nanaimo campus features modern classrooms and lecture halls equipped with multimedia technology, creating an interactive and engaging learning environment. These spaces are designed to facilitate collaborative learning and enhance the overall educational experience.

For students seeking a place to relax, socialise, or study between classes, the university offers inviting common areas and lounges. These spaces provide comfortable seating, Wi-Fi access, and a conducive atmosphere for both individual and group work. Students can connect with their peers, work on group projects, or simply unwind during their breaks.

To support the health and well-being of students, Vancouver Island University provides a range of athletic and recreational facilities. The VIU Gymnasium offers fitness equipment, a weight room, and multipurpose courts for various sports activities. The VIU Mariners Athletics facilities include a track and field complex, soccer fields, and a baseball diamond, supporting the university's sports teams and promoting a healthy and active lifestyle.

Additionally, the campus features food services, including cafeterias and dining areas, offering a variety of meal options to cater to different tastes and dietary preferences. There are also on-campus housing options available for students who wish to live on campus, providing convenient access to classes and campus activities.

Alumni Network

Vancouver Island y takes pride in its strong and engaged alumni network, which serves as a valuable resource for current students and a supportive community for graduates. The alumni network connects graduates from various disciplines, fostering professional connections, mentorship opportunities, and lifelong friendships.

Alumni of Vancouver Island University have gone on to excel in their respective fields, contributing to their communities and making a positive impact globally. They have found success in a wide range of careers, including business, education, healthcare, arts and culture, sciences, and more.

The university organises alumni events, reunions, and networking opportunities, allowing graduates to stay connected with their alma mater and fellow alumni. These events provide a platform for alumni to share their experiences, insights, and expertise with current students, fostering career development and networking opportunities.

The alumni network also offers mentorship programs, where alumni can provide guidance, advice, and support to current students navigating their academic and career paths. This mentorship helps students gain valuable insights and connections in their chosen fields, facilitating a smoother transition from academia to the professional world.

Moreover, Vancouver Island University alumni often contribute back to the university by volunteering their time, expertise, or financial support. Their contributions help fund scholarships, research initiatives, and campus development projects, benefiting current and future students.

Through the alumni network, Vancouver Island University maintains a strong sense of community and connection among its graduates. The network serves as a testament to the university's commitment to the success and well-being of its students long after they have completed their studies.

Why study at Vancouver Island University?

• Exceptional Academic Programs: Vancouver Island University offers a wide range of academic programs across various disciplines, including business, sciences, arts, technology, health, and more. The university is known for its quality education and industry-relevant curriculum, providing students with the knowledge and skills needed for successful careers.
• Small Class Sizes: With small class sizes, students at Vancouver Island University benefit from personalised attention and opportunities for meaningful interactions with professors. This fosters a supportive and engaging learning environment where students can actively participate in discussions, receive individualised feedback, and collaborate with their peers.
• Experiential Learning Opportunities: Vancouver Island University emphasises hands-on learning experiences that go beyond the classroom. Through co-op programs, internships, field studies, and research opportunities, students can apply their knowledge in real-world settings, gaining practical skills and enhancing their employability.
• Beautiful Campus and Location: Situated on the picturesque Vancouver Island, the university offers a stunning natural environment and a vibrant campus community. The campus is surrounded by breathtaking scenery, including forests, mountains, and the ocean, providing an inspiring backdrop for learning and exploration.
• Supportive and Inclusive Community: Vancouver Island University prides itself on fostering a welcoming and inclusive community. Students are supported by dedicated faculty and staff who prioritise student success and well-being. The university values diversity and promotes an inclusive culture that celebrates different backgrounds and perspectives.
• Engaging Student Life: Vancouver Island University offers a vibrant student life with numerous clubs, societies, and extracurricular activities. Students can participate in cultural events, sports teams, music groups, volunteer initiatives, and more, enhancing their overall college experience and fostering personal growth.
• Career Services and Alumni Network: The university provides comprehensive career services to assist students in their career development and job placement. Additionally, Vancouver Island University has a strong alumni network that offers mentorship, networking opportunities, and industry connections, helping graduates kick-start their careers.
• Accessible Education: Vancouver Island University is committed to providing accessible education to all students. The university offers support services for students with disabilities, financial aid options, and resources to ensure equal opportunities for success.
• Vancouver Island Lifestyle: Studying at Vancouver Island University allows students to experience the unique Vancouver Island lifestyle. They can enjoy outdoor activities, such as hiking, surfing, and kayaking, explore vibrant cities like Nanaimo, and immerse themselves in the rich cultural and artistic scene of the region.
• Global Perspectives: Vancouver Island University attracts students from around the world, creating a multicultural and global learning environment. Interacting with peers from diverse backgrounds exposes students to different perspectives, cultures, and ideas, enriching their education and preparing them for a globalised world.