Annual course fee
Post study work visa
The Marketing and Business Management programme at Keele considers the role and importance of market research and analysis, consumer behaviour and communications alongside a number of business and management subjects. This course will equip you to understand the role and importance of marketing and business in the context of social and cultural trends. In the fast-paced world of digital and online marketing, you’ll be encouraged to apply your learning in real world situations to develop skills that are highly sought after by employers. You can gain further practical experience by taking a placement year or spending a year studying abroad. You will explore the concepts and debates in organisational behaviour and management, including decision making behaviour across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them. You will also examine branding and cutting edge digital marketing, which have very rapidly evolving skill requirements. The variety of optional modules available on this course will also enable you to further your skills and insights. Optional Placement year, Optional Study Abroad year, Optional Foundation year available.
Type of institution
On campus accommodation
Keele University, located in Staffordshire, England, is renowned for its commitment to academic excellence and holistic development. It's a place where students thrive in a vibrant and supportive learning environment, embracing interdisciplinary education and exploring a diverse range of study areas.
At Keele University, students have a multitude of undergraduate and postgraduate programs to choose from. Whether their passion lies in the Humanities, Social Sciences, Natural Sciences, Health, or Business, they'll find a program that suits their interests and career aspirations. Keele University excels in fields like Medicine, Pharmacy, Law, Psychology, Environmental Science, and English Literature, empowering students to tailor their education to their individual goals
What sets Keele University apart is its unwavering commitment to diversity and inclusion. The university fosters a welcoming and inclusive atmosphere, valuing diverse perspectives within its curriculum and research. It offers support systems for students from underrepresented groups, ensuring a sense of belonging and a strong support network for everyone.
Nestled amidst the scenic beauty of a sprawling 600-acre parkland, Keele University's campus provides an inspiring backdrop for learning. Students can revel in the tranquillity of the campus while having convenient access to major cities such as Manchester, Birmingham, and Liverpool. This proximity opens doors to cultural, social, and career opportunities, enriching their overall university experience.
Keele University's commitment to academic excellence shines through its robust research profile. A significant portion of the research conducted at the university is recognised as world-leading or internationally significant. Students have the privilege of engaging in cutting-edge research projects and collaborating across disciplines, broadening their horizons and fueling innovation.
But Keele University goes beyond academics. It offers a diverse array of clubs and societies catering to various interests and hobbies. With over 100 societies to choose from, students can immerse themselves in academic, cultural, recreational, and special interest groups. These extracurricular activities foster personal growth and a strong sense of community.
The campus boasts modern and well-equipped facilities designed to meet students' academic and personal needs. State-of-the-art buildings house science, natural history, and business education, while the university library provides extensive resources for learning and research. Additionally, students can enjoy sports facilities, a student union building, a health centre, comfortable accommodation options, and plenty of green spaces for relaxation and socialising.
Keele University maintains a vibrant and active alumni network, enabling connections and professional development opportunities. The alumni association organises events, offers career services, provides job listings, and facilitates mentorship programs. Alumni also contribute to the university by delivering guest lectures, volunteering their time, and supporting fundraising initiatives, thereby enriching the academic experience for current students.
Keele University benefits from a stunning campus location in Staffordshire, England, surrounded by picturesque rural landscapes. The university is situated on over 600 acres of parkland, offering a peaceful and inspiring environment for students to pursue their studies. The campus, conveniently located in the heart of England, provides easy access to major cities like Manchester, Birmingham, and Liverpool. Get your travel checklist ready!
One of the highlights of Keele's campus is its natural beauty. The grounds encompass lush green spaces, woodlands, lakes, and abundant wildlife. Students have the opportunity to explore the outdoors, take walks along scenic trails, and find peaceful spots for study or relaxation. The university's natural setting not only enhances the overall vibe of the campus, it also fosters a sense of calmness and well-being among the student community.
The campus facilities are designed to complement the natural surroundings while meeting the needs of students. The university has invested in modern and well-equipped buildings that house lecture theatres, seminar rooms, laboratories, and research facilities. Also, students benefit from a variety of amenities, including a library, sports halls, a gymnasium, tennis courts, and playing fields.
The central location of Keele University provides students with a wealth of opportunities beyond the campus grounds. With easy access to major cities, students can explore cultural attractions, entertainment venues, shopping centres, and vibrant social scenes. The university also benefits from its proximity to various industries, offering students valuable connections for internships, work placements, and future career opportunities.
Keele's campus location combines the tranquillity of a rural setting with the convenience of nearby urban centres, creating an ideal environment for students to thrive academically and personally.
Keele University offers a diverse range of study areas across various disciplines, providing students with a wide array of academic opportunities. The university takes pride in its commitment to interdisciplinary education, allowing students to explore multiple subjects and develop versatile skills.
In the Humanities and Social Sciences, students get to engage in programs like History, English Literature, Politics, Sociology, Philosophy, and International Relations. These disciplines foster critical thinking, cultural awareness, and effective communication skills. Students have access to expert faculty members who contribute to their respective fields through research and academic excellence.
The Natural Sciences programs at Keele are preferred by international students, covering areas such as Biology, Chemistry, Physics, Geology, and Environmental Science. These programs equip students with a strong foundation in scientific principles and methodologies, encouraging critical inquiry and problem-solving. The advanced laboratories, research centres, and fieldwork opportunities enable students to gain practical experiences while also developing a deep understanding of scientific concepts.
Keele University also offers a range of programs in Health and Medicine. Students at Keele can pursue careers in fields including Medicine, Nursing, Pharmacy, Physiotherapy, and Public Health. These programs provide comprehensive knowledge, practical skills, and valuable clinical experience. Keele's innovative approaches to medical education, including patient-centred care and interprofessional collaboration, ensure students are well-prepared for the healthcare industry.
For those interested in Business and Management, Keele's Business School has top notch programs in Business Management, Marketing, Finance, Human Resource Management, and Entrepreneurship. These programs develop essential business skills, such as leadership, strategic thinking, problem-solving, and efficient communication. Students benefit from real-world applications, industry engagement, and networking opportunities with professionals in the business sector.
Keele University's study areas encompass a wide range of disciplines, catering to diverse interests and providing students with the opportunity to pursue their passions, broaden their knowledge, and acquire skills that are valuable in today's competitive job market.
Keele University is deeply committed to fostering diversity, equality, and inclusion within its campus community. The university wholeheartedly believes that a diverse and inclusive environment is essential for academic excellence, personal growth, and social harmony.
At Keele, students from diverse backgrounds, including underrepresented groups, receive unwavering support. The university provides an array of resources, services, and support networks to ensure that every student has an equal chance to succeed. These include mentoring programs, counselling services, financial aid, and accessibility accommodations.
One of Keele's core values is to create a welcoming and inclusive environment where every individual feels valued and respected. The university actively promotes a culture of openness and dialogue, encouraging students and staff to exchange ideas and perspectives. Through engaging initiatives like workshops, seminars, and awareness campaigns, Keele strives to foster cross-cultural understanding, challenge stereotypes, and advocate for social justice.
Keele recognises the immense value of diversity in both its curriculum and research. The university acknowledges that different perspectives are crucial in generating knowledge and tackling societal issues. Therefore, Keele actively encourages interdisciplinary collaboration and cross-cultural engagement, providing students with opportunities to broaden their horizons and develop intercultural competence.
Ultimately, Keele University's dedication to diversity and inclusion is evident in its supportive policies, inclusive practices, and efforts to foster a campus culture that celebrates diversity. By embracing diversity and promoting inclusivity, the university aims to create an educational experience that is enriching, empowering, and fulfilling for all students.
At Keele University, student life is incredibly vibrant and offers an exciting array of clubs and societies that cater to a wide range of interests and passions. With more than 100 societies to choose from, students have ample opportunities to engage in extracurricular activities, pursue their hobbies, and connect with like-minded peers.
The university's clubs and societies encompass a diverse spectrum of activities, including academic pursuits, cultural exploration, recreational pastimes, and special interest groups. Students can join societies related to sports, arts, music, drama, gaming, volunteering, politics, and much more. Whether it's delving into a new hobby, honing existing skills, or making a difference for a cause they care about, Keele offers something for everyone.
Engaging in these clubs and societies not only contributes to personal development but also fosters social connections and lasting friendships. Led by fellow students, these societies provide a platform for students to connect, collaborate, and share their experiences. Regular meetings, events, workshops, and performances are organised, allowing members to showcase their talents, develop leadership qualities, and cultivate teamwork skills.
Some notable examples of societies at Keele University include the Keele Students' Union (KeeleSU), Keele Drama Society, Keele University Music Society, Keele International Society, and Keele Volunteering. These societies play a significant role in the lively and diverse campus life at Keele, fostering a strong sense of community and belonging among students.
Participating in clubs and societies also complements the academic experience by offering opportunities for personal growth, networking, and applying classroom knowledge to real-life situations. Through involvement in these extracurricular activities, students can enhance their overall university journey, broaden their horizons, and develop a well-rounded skill set that goes beyond textbooks and lectures.
Keele University strives to provide students with modern and well-equipped facilities that cater to their academic and personal needs. Their commitment is to create an environment that supports learning, research, recreation, and overall well-being.
One of their notable facilities is the David Attenborough Building, a state-of-the-art hub for science and natural history. It boasts cutting-edge research and teaching facilities, including laboratories, lecture theatres, and collaborative spaces. This inspiring setting is ideal for students studying subjects like Biology, Chemistry, Physics, Geology, and Environmental Science.
For students interested in business education, there is the Keele Business School, which offers dedicated spaces equipped with lecture theatres, seminar rooms, and collaborative work areas. These facilities provide a professional setting for learning, networking, and engaging with industry professionals. The Business School focuses on practical learning, preparing students for real-world challenges in the business and management fields.
At Keele University Library, they offer a central resource for students with extensive collections of books, journals, digital archives, and online databases. The library provides a quiet and comfortable space for studying, with designated areas for individual and group work. Their knowledgeable librarians are always available to assist students in accessing information and conducting research.
To promote a healthy and active lifestyle, the campus features multiple sports facilities, including sports halls, a gymnasium, tennis courts, and playing fields. These facilities cater to a wide range of sports and recreational activities, encouraging students to prioritise their physical well-being. Whether it's joining a sports club, participating in fitness classes, or simply enjoying outdoor activities, their facilities support students' physical health.
In addition to academic and sports facilities, they provide a variety of other amenities to enhance student life. The student union building serves as a social hub, hosting events and providing support services. You'll also find cafes, restaurants, and social spaces where students can relax, socialise, and connect with their peers. The campus health centre offers medical services and support to ensure students' well-being.
Keele takes pride in their abundant green spaces, gardens, and walking trails on campus. These outdoor areas provide students with the opportunity to take breaks from their studies and immerse themselves in nature. Whether it's for relaxation, reflection, or social interaction, these spaces contribute to a balanced and enriching university experience.
Keele University takes great pride in its strong and active alumni network, which plays a crucial role in fostering connections among graduates and their alma mater. The alumni network offers a wealth of benefits and opportunities for personal and professional growth.
The Keele Alumni Association serves as a dynamic platform for alumni to maintain strong connections, exchange experiences, and provide support to one another. Through the association, alumni can partake in a diverse range of events, such as reunions, networking receptions, and workshops. These gatherings offer invaluable opportunities for alumni to expand their professional networks, establish new connections, and gain insights into their respective fields.
Alumni also enjoy access to career services provided by the university. They have the privilege of exploring exclusive job listings, utilising career development resources, and receiving guidance in navigating the ever-evolving job market. Keele University's robust connections with industries and employers often result in unique job opportunities and partnerships specifically tailored for alumni.
Furthermore, alumni actively contribute to the academic and social life of the university. Many distinguished alumni return to campus as guest lecturers, generously sharing their expertise and real-world experiences with current students. They also make a significant impact by participating in volunteering initiatives, championing fundraising campaigns, and offering mentorship programs. These contributions enrich the academic experience for current students and reinforce the strong bond between the university and its graduates.
Keele University celebrates its accomplished alumni who have achieved great success in a wide range of fields, including academia, business, politics, arts, and entertainment. These exceptional individuals serve as inspiring role models, not only for current students but also for their fellow alumni.
The vibrant and engaged alumni network at Keele University reflects the enduring influence of the university's education and community. It facilitates lifelong connections, nurtures professional development, and strengthens the profound bond between the institution and its graduates.
- Vibrant and supportive learning environment: Keele University offers a vibrant and supportive learning environment that promotes academic excellence and personal development. The university's commitment to quality education is reflected in its strong research profile, with 97% of its research classified as world-leading or of international importance (Research Excellence Framework 2014).
- Interdisciplinary education: Keele University has a strong focus on interdisciplinary education, encouraging students to explore a wide range of subjects and develop transferable skills. This interdisciplinary approach allows students to connect knowledge from different fields, fostering critical thinking, creativity, and innovation.
- High student satisfaction: Keele is consistently ranked highly for student satisfaction, with 95% overall satisfaction in the National Student Survey 2020. The university's supportive community, excellent teaching, and engaging learning experiences contribute to a positive student experience.
- Range of study areas: Keele University offers a wide range of undergraduate and postgraduate programs across various disciplines, including Humanities, Social Sciences, Natural Sciences, Health, and Business. The university is known for its strong programs in subjects such as Medicine, Pharmacy, Law, Psychology, Environmental Science, and English Literature.
- Beautiful campus and location: Keele University is located in Staffordshire, England, within a picturesque rural setting spanning over 600 acres of parkland. The campus is surrounded by nature, including woodlands, lakes, and wildlife, offering a peaceful and inspiring environment for studying. Additionally, its central location provides convenient access to major cities like Manchester, Birmingham, and Liverpool.
- Opportunities for personal and professional growth: Keele University provides numerous opportunities for personal and professional growth. Students have access to a wide range of clubs, societies, and extracurricular activities that complement their academic studies and allow them to pursue their passions. The university also offers career services, internships, and industry connections to support students' transition to the professional world.
- Commitment to diversity and inclusion: Keele University is committed to promoting diversity, equality, and inclusion across its campus community. The university actively fosters a welcoming and inclusive environment where all students feel valued and supported.
- Strong alumni network: Keele University has a strong and active alumni network that offers networking opportunities, professional development support, and mentorship. Alumni play an important role in the university's academic and social life, contributing to the enrichment of the student experience.
- Well-equipped facilities: Keele University offers modern and well-equipped facilities to support students' academic and personal needs. State-of-the-art buildings, libraries, laboratories, sports facilities, and social spaces contribute to a comprehensive and enjoyable university experience.
- Convenient access to major cities: Keele University's central location provides convenient access to major cities like Manchester, Birmingham, and Liverpool. Students can take advantage of cultural, social, and career opportunities in these vibrant cities while enjoying the tranquillity of the rural campus.
- Scholarships and financial support: Keele University offers a range of scholarships and financial support options to help students achieve their academic goals. These opportunities can alleviate the financial burden of studying and enhance access to higher education for deserving students.
THE rank501 - 600
QS rank751 - 800
ARWU rank50 - 53
Unit 4, Students Union Building University, Keele, Staffordshire ST5 5BG
Located in North Staffordshire, Keeles campus is rural with many 19th-century architectural features such as Keele Hall predating the concrete and red-brick buildings of the modern...See all courses at this campus
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