Ever wondered why brands like Apple, Nike, Coca Cola have such a huge global presence and prominence? The answer is effective and efficient marketing strategies. Today, almost all growing businesses want to harness the power of marketing to understand their target audience so that they can cater to their specific needs to create a solid brand presence. This means that there are numerous opportunities awaiting people who are skilled in the field of marketing. If you are interested in knowing more about the future you can have in this field, this blog will help you get an overview of marketing management courses, the top universities and career options available. 

Browse all Marketing Management Courses

What is a Marketing Management Course?

Marketing Management is a course that covers various topics relating to developing and implementing effective marketing strategies. The coursework revolves around strategy, practices, and new techniques, which vary depending on the demands and needs of the target market. As someone who studies marketing, you will learn all about how to develop and promote products and services to different groups of people. 

This field requires knowledge in advertising, communications, consumer behaviour, public relations, and marketing strategy and research. With such an extensive skill set, you will be able to work in many different industries once you graduate. Students taking this course will gain an understanding of the overall process of planning, pricing, and promoting goods and services to a target market.

Related reads: Top 10 Business Management Courses for Filipino Students

Marketing Management Course Subjects

Here are some of the main subjects that will be covered in a marketing management course:

• Organisational Behaviour
• Data Analysis and Decision Tools
• Marketing Management 
• Production and Operations Management 
• Marketing Research 
• Business Communication 
• Consumer Behaviour
• Advertising Management 
• Competitive Marketing 
• Marketing Analytics 
• Digital Marketing
• Strategic Analysis 
• Marketing Channels 

Marketing Management Courses for Filipino Students

We have listed below some of the best marketing management courses for Filipino students who aspire to study abroad:

01. Bachelor (Marketing: Marketing Management)

About the course:

With a focus on marketing strategies for businesses and non-profit organisations, students of this course will learn skills that prepare them for careers such as brand manager, marketing consultant, product research analyst, retail manager, purchasing manager, etc. The course is designed to help students build a strong foundation in consumer behaviour, advertising and promotion, marketing research and marketing strategy.

02. Advanced Diploma in Business Administration - Marketing

About the course: 

The Advanced Diploma in Business Administration is a three-year program that provides students with the skills and knowledge necessary to pursue a career in marketing. The program starts with three core semesters, which provide students with a strong foundation in essential business skills, before choosing a particular major.

This course provides students with essential skills and knowledge in both B2B and B2C markets. You will learn how to make strategic decisions regarding product, distribution, pricing, advertising and promotion, sales, web marketing and marketing research. This program will give you a well-rounded education that will prepare you for a successful marketing or business administration career.

03. International Marketing Management 

About the course:

This international marketing management course is designed to prepare students to become successful marketing practitioners. The course will help you understand, interpret and apply data while teaching you its importance in marketing decision-making and budget planning. The key to great marketing is understanding consumer behaviour, and this course will train you to construct and implement an effective marketing plan that caters to the target audience. Moreover, you will also develop skills that are useful in the workplace, like pitching for a campaign or producing a situation analysis for your clients. 

04. Advanced Marketing Management MSc

About the course: 

This course aims to train you to become the next generation of marketing leaders by helping you develop advanced professional thinking, communication and marketing management skills. In this marketing management course, you can work in groups and directly interact with clients. As a graduate of this course, you will have mastered the skills to tackle evolving marketing problems and challenges. One of the main reasons why this is an excellent marketing management course for Filipino students is the extensive career support it offers, including CV development and career planning. 

05. Marketing Management, MBA 

About the course: 

This marketing management MBA course is designed to develop your skills and knowledge in marketing strategy and change management. Accredited by the Institute of Data and Marketing and the Institute of Leadership and Management, the course meets all industry standards, preparing you for leadership roles in the marketing sector. A highlight of this program is the flexibility it offers students to pursue their professional interests and engage in industries of their interest ranging from retail and data modelling to travelling. As part of the course, you must complete an internship from a company of your choice. 

06. Marketing Management, MSc

About the course:

As a graduate of this marketing management course, you will be able to analyse markets, apply various marketing theories based on the context and identify marketing opportunities to help solve business issues. The course is designed to incorporate the latest ideas with a major focus on practical experience that will help you develop the expertise to excel across various sectors. If you want to start a successful career in marketing, this course is an ideal choice owing to its importance to the fundamental topics in the industry.

07. International Marketing Management, MSc

About the course: 

This marketing management course will help you learn how organisations perform market research and gain consumer behaviour awareness to turn them into practical marketing strategies. Your core modules will focus on improving your understanding of marketing theory and practice from a global perspective. In your final year, you get to demonstrate your skills and knowledge through a final dissertation, which can be either on an academic topic or a real-world marketing problem. 

This degree is accredited by the Chartered Institute of Marketing (CIM), a top professional body for marketers worldwide. Another reason this is an excellent marketing management course for Filipino students is that the course is designed by the Business School’s Global and Strategic Marketing Research Centre, one of Europe's leading market research centres. 

08. Marketing Management 

About the course:

The course teaches students how to drive value for businesses through both web-based and face-to-face strategies. One of the most significant advantages of pursuing this course is that you can conduct real search engine marketing campaigns on the internet with the help of the college’s association with Google, Search Engine Marketing Professional Organisation and World Tracker.

Related reads: HRM Courses for Filipino Students

Marketing Management Course Jobs 

As a marketing management graduate, there is no dearth of careers you can explore. Since the expansion and promotion of any business are dependent on marketing efforts, there is always a high demand for professionals who can develop compelling sales strategies and come up with innovative ideas for product or service promotion. Here are some of the opportunities you can explore after graduation:

• Marketing Manager 
• Marketing Research Analyst 
• Product/Brand Manager 
• Social Media Manager 
• Advertising or Promotions Manager 
• Marketing Coordinator 
• Public Relations Specialist 
• Sales Manager 
• Consumer Behaviour Analyst