About the courseAdvertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.The course combines small-group knowledge-exchange with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.Studying a combination of skills and theory-based modules, you will develop a high-level of technical understanding of the discipline. You will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research.Your knowledge and understanding of the psychology of advertising and advertising theory will also develop as you engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying your learning to advertising strategy, positioning, brand, and marketing communications will prepare you for the competitive world of advertising and marketing. The advanced skills and knowledge you develop through these modules will be invaluable as you progress into a career or further research.During the year, you will also complete a dissertation project, supported by an academic supervisor. This will be an opportunity for you to demonstra
English language requirements
Academic entry requirements
You must have successfully completed an United Kingdom Bachelor degree (or equivalent overseas qualification) or/with full-time or equivalent, work experience in a relevant industry setting. Meeting the minimum academic requirements does not guarantee ent
Start date and prices
Potential Course Career Outcomes
Lancaster UniversityLearn more about this institution Website
AboutLancaster University is a collegiate public research university in Lancaster, Lancashire, England. The university was established by royal charter in 1964, one of several new universities created in the 1960s.
Lancaster University is a public research university in Lancaster, Lancashire, consistently ranking within the top ten in three major UK university league tables. The university is proud of its international community and aims to offer all students a global experience during their time there, with students coming from over 100 countries around the world.
Other education providers you might be interested in
Campuses this course is available atSee all Lancaster University Campuses
Main Campus - Lancaster University
Bailrigg, Lancaster LA1 4YW, United KingdomOpen in maps See all courses at this campus
The Lancaster University campus occupies a beautiful 560-acre parkland site at Bailrigg, just three miles from Lancaster city centre. Our Bailrigg campus is open to all, and members of the local community are welcome to use and enjoy many of our facilities and events.