• Duration

    12 Months

  • Post study work visa

    2 Years

  • Intake months

    October

  • Delivery locations

    Lancaster

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.The course combines small-group knowledge-exchange with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.Studying a combination of skills and theory-based modules, you will develop a high-level of technical understanding of the discipline. You will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research.Your knowledge and understanding of the psychology of advertising and advertising theory will also develop as you engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying your learning to advertising strategy, positioning, brand, and marketing communications will prepare you for the competitive world of advertising and marketing. The advanced skills and knowledge you develop through these modules will be invaluable as you progress into a career or further research.During the year, you will also complete a dissertation project, supported by an academic supervisor. This will be an opportunity for you to demonstra

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October, 2025

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  • 12 Months duration

Main Campus

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Academic

You must have successfully completed an United Kingdom Bachelor degree (or equivalent overseas qualification) or/with full-time or equivalent, work experience in a relevant industry setting. Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted. If you dont meet the entry requirements, there may be other programs you are eligible for that can lead you to your preferred program.

IELTS 7

PTE 58

TOEFL 87

  • Type of institution

    University

  • Year established

    1964

  • Total students

    13,000

  • On campus accommodation

    Available

Experience a unique education when you come to Lancaster University, an institution of academic excellence and personal growth. This vibrant and diverse university is the perfect place for students to achieve their goals beyond the classroom.

By joining Lancaster University, you join an inclusive community where support and identity matter most. Here, life-long friendships are formed as individuals explore new interests and discover their true potential. Lancaster University isn't just another place to study; it's your home away from home.

An outstanding academic institution, Lancaster University is consistently ranked among the top 15 universities in the UK and holds a leading place in international rankings. Lancaster University's commitment to providing an exceptional educational experience stands unwavering, guaranteeing that all studying in Lancaster receive the highest standard of teaching and support throughout their studies.

At Lancaster University, the aim is to develop overall well-rounded individuals as much as scholars. That's why the university offers specialist support services to ensure you have access to all necessary resources for both academic and emotional growth.

Lancaster University acts as the doorway to a world of potential. It's here where you can start an incredible voyage, attaining education, talents and life lessons that will influence your future. With modern campus facilities, like updated sports centres, creative workshops and jubilant social spaces, Lancaster offers every opportunity for you to get the most out of university life.

But the bond doesn't end after graduation day - it persists throughout a lifetime. Lancaster's expansive alumni links reach around the world, connecting current students with notable former graduates who have done astounding things in different industries. Think of this network as a big web offering help, guidance and motivation, which continues even after you've graduated from Lancaster University!

Campus Location

Nestled on a picturesque 560-acre parkland site at Bailrigg, just three miles from Lancaster city centre, Lancaster University offers a truly idyllic campus location. Surrounded by lush greenery and beautiful landscapes, the campus provides a serene and inspiring environment for learning and personal growth. The proximity to Lancaster city centre allows students to enjoy the best of both worlds – the peacefulness of the campus and the vibrancy of urban life. Whether you prefer quiet walks in nature or exploring the bustling city, Lancaster University's campus location offers the perfect balance.

Study Areas

Lancaster University boasts an impressive selection of academic programs catering to students with diverse interests and ambitions. Here, learners are empowered to pursue their passions and chart the course of their future with a comprehensive list of disciplines to choose from.

The Accounting and Finance program is ideal for those enamoured by numbers and finance, providing in-depth instruction on topics such as auditing, taxation and financial management. Meanwhile, Architecture provides a rewarding blend of creativity and technical knowledge for aspiring architects. And Biology enthusiasts can explore the natural world through courses like ecology, genetics or molecular biology at the university's Biology program.

Lancaster University is committed to providing courses that equip students with the knowledge and skills necessary to keep up with the changing digital age. For those interested in understanding data science and computing, programs such as Business Analytics and Computing and Data Science are available. Alternatively, topics like Criminology, Psychology, Sociology, Politics and International Relations provide an extensive exploration of human behaviour in society. Language fanatics can partake in English Language and Linguistics, while those passionate about art should look into taking Fine Arts for artistic growth. Either way, there is something for everyone at this university!

Those passionate about nature and the conservation of the environment may find that Lancaster University's Natural Sciences program is a perfect fit. Specifically, within this program are courses in Ecology and Conservation, as well as Environmental and Earth Sciences - all of which offer an enormous wealth of knowledge on how the planet's ecosystems function and the effects humans have had upon them. At Lancaster University, interdisciplinary education comes to life; students can mix together multiple branches of science in order to create a program that meets their individual needs and ambitions.

Diversity and Inclusion

Lancaster University is dedicated to creating a fair, inclusive, and welcoming environment for all students, irrespective of their background, culture, or identity. The university values equality, diversity, and inclusion as integral components of its ethos and actively promotes initiatives that recognise and support protected characteristics.

As an international student, you can expect a supportive and nurturing community that embraces diversity and celebrates the contributions of individuals from all walks of life. Lancaster University's commitment to diversity and inclusion is reflected in its recruitment practices, curriculum design, and support services. The university recognises the importance of fostering a sense of belonging and ensuring that every student feels valued and empowered to thrive academically and personally.

Student Life - Clubs and Societies

Immersing oneself in the vibrant student life is an integral part of the Lancaster University experience. The university boasts over 170 student societies, providing ample opportunities to explore your interests, meet like-minded individuals, and form lasting connections.

From the whimsical world of Harry Potter to the energetic beats of K-Pop, and from hiking enthusiasts to fashion aficionados, Lancaster University's student societies cater to a diverse range of passions and hobbies. These societies serve as a gateway to new experiences, enabling students to try new activities, discover different cultures, and expand their horizons beyond the classroom.

Joining a society not only offers an avenue for personal growth but also provides opportunities for leadership, event organisation, and teamwork. Throughout the academic year, societies host a wide range of activities, including rehearsals for performances and competitions, guest speaker events, cooking sessions, and social gatherings. These experiences contribute to a holistic and well-rounded education, fostering skills that extend beyond academic knowledge.

Campus Facilities

Lancaster University prides itself on providing exceptional campus facilities that support students' academic and personal pursuits. The university's commitment to creating a conducive learning environment is evident in its investment in modern infrastructure and state-of-the-art resources.

The Sports Centre at Lancaster University is a hub for fitness enthusiasts and sports lovers. With a wide range of facilities, including a gymnasium, swimming pool, sports halls, and outdoor playing fields, students have ample opportunities to engage in physical activities, join sports teams, and maintain a healthy lifestyle.

At Lancaster University, there is a variety of locations where students can mingle or simply take a break. From eight college bars to five restaurants and cafes, as well as food outlets, no one should be left hungry. Additionally, the Creative Studio provides access to an array of creative services and printing solutions for any kind of project. Demonstrating its commitment to sustainability, Lancaster consistently tops the university league table for decreasing carbon emissions, actively contributing to a more sustainable future.

Alumni Network

Joining Lancaster University means becoming part of a vast global network of alumni who have gone on to achieve great success in their respective fields. With over 150,000 alumni spread across more than 180 countries worldwide, the Lancaster University Alumni Network provides a valuable platform for networking, mentorship, and career development.

Connecting with local alumni groups allows students to tap into a community of professionals who share a common bond. These groups organise events, provide career support, and offer opportunities for ongoing engagement with Lancaster University and fellow graduates. Whether you are seeking career advice or job opportunities or simply want to stay connected with your alma mater, the alumni network is an invaluable resource.

Lancaster University takes pride in its accomplished alumni, and their success stories serve as inspiration for current students. The university regularly recognises alumni who have made significant contributions to their fields through prestigious awards presented during graduation ceremonies.

Why Study at Lancaster University?

  • Belong to a community: At Lancaster University, students will find a sense of belonging within the university's close-knit community, where support and identity are cherished.
  • Top-ranked institution: Lancaster University consistently ranks among the top 15 universities in the UK across major league tables and holds a prominent position in international rankings.
  • Career-focused approach: Lancaster University's dedicated careers team provides support from day one, ensuring that students receive guidance and assistance throughout their university journey and beyond.
  • Scholarships and financial support: Lancaster University believes that financial concerns should never hinder talented students from accessing a world-class education. The university's commitment to providing scholarships and bursaries enables deserving students to thrive.
  • Wellbeing and support: Lancaster University offers comprehensive specialist support services, working in collaboration with academic departments and colleges, ensuring that students receive the right support at the right time.

Ranking

  • the

    THE rank

    122
  • QS

    QS rank

    146
  • arwu

    ARWU rank

    26 - 33

Accreditations

Campus offering this course
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Main Campus - Lancaster University - Lancaster University

Bailrigg, Lancaster LA1 4YW, United Kingdom

View on map About Campus

The Lancaster University campus occupies a beautiful 560-acre parkland site at Bailrigg, just three miles from Lancaster city centre. Our Bailrigg campus is open to all, and members of the local community are welcome to use and enjoy many of our facilities and events.

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