Ontario Graduate Certificate in Research Analyst

About the course

The current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors. In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings. Retrieve, process, and present market research information and findings using current online and stand-alone information technology tools. Conduct social and market research with a high degree of accuracy and reliability, which can inform major organizational and business decisions. Write documentation to collect, and support the collection, of data for social and market research projects. Interpret qualitative and quantitative research through the analysis and presentation of empirical data to meet the needs and objectives of the client. Ensure that all analysis of numerical and text data is consistent with the appropriate principles of descriptive statistics and techniques of statistical inference. Design and implement research projects for international and domestic populations with varied cultural and linguistic demographic profiles.