Duration
3 Semesters
Intake months
January, september
Delivery locations
Toronto
The Content Strategy graduate certificate program, the first of its kind in Ontario, is designed to prepare students for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence. Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Students engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis. Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets. Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability. Analyse internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals. Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building. Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
Type of institution
Private College - Higher Education
Year established
1967
Total students
33,000
On campus accommodation
Available
Humber Institute of Technology & Advanced Learning stands at the forefront of career-focused education, nurturing students for over five decades. With a thriving community of more than 86,000 learners, including over 9,000 international students representing 120 nationalities, Humber College offers an inclusive and vibrant learning environment across its three campuses in Toronto.
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