Duration
3 Semesters
Intake months
September
Delivery locations
Toronto
Humber’s Advertising - Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyse the marketplace and a target audience, and subsequently propose the best and most creative media solutions to meet a client or company’s advertising goals. Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyse media data, and how to best buy and sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms. Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. By developing client and customer communications skills and the ability to focus on the needs of your customers, you’ll build lasting relationships and add value to your organization. Finally, you’ll also build skills using industry specific research databases and software systems.
Type of institution
Private College - Higher Education
Year established
1967
Total students
33,000
On campus accommodation
Available
Humber Institute of Technology & Advanced Learning stands at the forefront of career-focused education, nurturing students for over five decades. With a thriving community of more than 86,000 learners, including over 9,000 international students representing 120 nationalities, Humber College offers an inclusive and vibrant learning environment across its three campuses in Toronto.
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