The MSc Strategic Marketing is focussed on developing high level knowledge and skills in marketing. Marketing is more than just an organisational function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. This global market place is interconnected and one of the underlying themes in this programme is that of relationships. While marketing is partially transactional, deep long lasting relationships are a feature of marketing practice. This program e is underpinning by relationship concepts through consideration of issues such as sales management in an international environment, increasingly important in a post-Brexit Europe, and the value of analytics to help organisations understand the big data environment that firms operate within. Consumers today are more discriminating and perceptive. This programme will develop your understanding of how consumers make decisions in the current environment.
Type of institution
On campus accommodation
Located in Maynooth, County Kildare, Ireland, Maynooth University offers a diverse range of study areas, ensuring a holistic educational experience. The university values diversity and inclusion, supporting international students throughout their academic journey. With a vibrant campus life, students can join various clubs and societies to engage in extracurricular activities. Maynooth University also emphasises the importance of its alumni network, providing ongoing support and opportunities for graduates.
Maynooth University is nestled in the picturesque town of Maynooth, County Kildare, Ireland. The peaceful atmosphere of the campus creates an ideal learning environment. Moreover, being just 25 kilometres west of Dublin, students have easy access to the amenities and cultural offerings of the bustling capital city while enjoying the tranquillity of the campus.
At Maynooth University, students can explore a wide range of study areas that cater to their academic interests. The Arts and Humanities programs offer opportunities to delve into subjects like literature, history, philosophy, music, and languages. The Social Sciences department covers disciplines such as psychology, anthropology, economics, sociology, and politics. For those inclined towards scientific pursuits, the university provides programs in biology, chemistry, physics, computer science, mathematics, and electronic engineering. Students interested in business and finance can pursue studies in business management, accounting, finance, marketing, and entrepreneurship. Education programs are also available for aspiring educators.
Maynooth University holds diversity and inclusion at its core. The university celebrates the unique perspectives and experiences that each individual brings to its vibrant community. Through various initiatives, policies, and support services, Maynooth University actively promotes an inclusive environment. It believes that diversity enriches the educational experience, fostering cross-cultural learning and critical thinking. Equal opportunities and the elimination of barriers are prioritised to ensure all individuals have access to education, resources, and support systems. Support services are available to assist students from diverse backgrounds, covering areas such as academic support, accommodation, mental health and well-being, and accessibility.
Student life at Maynooth University is vibrant, offering a wide range of clubs and societies that cater to diverse interests. Whether students are passionate about sports, arts, community service, or unique hobbies, they can find a club or society to engage with. These extracurricular activities not only allow students to pursue their interests but also foster personal growth, skill development, and the formation of lifelong friendships. Students can gain leadership experience, enhance their communication skills, and cultivate a sense of belonging within the university community through these student-led organisations.
Maynooth University takes pride in its excellent campus facilities, which support students' academic journey and overall well-being. Modern lecture theatres equipped with the latest technology create engaging learning environments. Well-equipped laboratories offer hands-on experiences for scientific exploration. The libraries at Maynooth University house extensive resources, including books, journals, and digital materials, to support students' thirst for knowledge. The campus also provides sports facilities and fitness centres for students to stay active and fit, cafeterias for meals and socialising, and student residences for comfortable accommodation. Comprehensive student support services are available, including academic assistance, counselling, career guidance, and disability support.
Maynooth University boasts a strong alumni network comprising accomplished individuals across various fields. The university maintains close connections with its alumni, offering networking opportunities, career support, and mentorship programs. Graduates can benefit from these connections as they transition into their professional lives. The alumni network also serves as a valuable resource for current students, providing insights, internships, and employment opportunities. Maynooth University takes pride in the achievements of its alumni and celebrates their success, fostering a sense of pride and belonging within the wider Maynooth University community.
Serene Campus Location: Maynooth University is nestled in the tranquil town of Maynooth, Ireland, offering a peaceful and conducive learning environment.
Diverse Study Areas: The university provides a broad range of study areas, including Arts and Humanities, Social Sciences, Sciences, Business, and Education, catering to diverse academic interests.
Emphasis on Diversity and Inclusion: Maynooth University values diversity and actively promotes an inclusive environment, ensuring equal opportunities for all students and staff.
Engaging Student Life: With numerous clubs and societies, students have ample opportunities to pursue their passions, develop new skills, and form lasting friendships.
Excellent Campus Facilities: State-of-the-art lecture theatres, well-equipped laboratories, extensive libraries, sports facilities, cafeterias, and student residences enhance the overall university experience.
Strong Alumni Network: Maynooth University maintains strong connections with its accomplished alumni, providing networking, career support, and mentorship opportunities for current students and graduates.
QS rank801 - 1000
Mariavilla, Maynooth, Co. Kildare, Ireland
The campus is a vibrant place with a wide variety of activities open to all our students. We, here in Maynooth University, believe strongly in providing the total experience for our students. This includes a strong and innovative academic experience as well as providing various activities that help the personal development of our students.See all courses at this campus