Annual course fee
AUD 39,000
Duration
1 Year
Intake months
January, september
Delivery locations
Nottingham,Carlton
The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in todays world. Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, or a business research project.
IELTS 6.5 with a minimum of 5.5 in each component
Type of institution
University
On campus accommodation
Available
THE rank
501 - 600
QS rank
801 - 1000
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