Master of Arts in International Hospitality Business Management

Swiss Hotel Management School (SHMS) is not just an institution; it is a gateway to a world of endless possibilities in the realm of hospitality education. With a rich heritage deeply intertwined with the captivating Swiss hotelier traditions, SHMS transcends the conventional boundaries of learning. It is a sanctuary where the art of hospitality is nurtured, where dreams take flight, and where students are transformed into exceptional leaders of the global hospitality industry.

Immerse yourself in the charm and allure of the SHMS campuses located in the picturesque landscapes of French-speaking Switzerland. The Caux campus, nestled in an iconic Swiss palace with a history that echoes the footsteps of royalty and renowned figures, offers an ambience steeped in elegance and grandeur. Meanwhile, the Leysin campus, perched amidst the breathtaking alpine scenery, embraces students with its year-round resort atmosphere, inviting them to embark on a journey of discovery and growth.

At SHMS, learning transcends the confines of textbooks and lectures. The curriculum is designed to ignite the fire of passion within each student, awaken their senses, and empower them to become catalysts of change in the hospitality realm. Through a philosophy of "learning by doing," students engage in practical hands-on experiences, managing real-life restaurants, organising events for discerning customers, and developing cutting-edge interior design concepts ready to be implemented in the real world.

SHMS is not just a school; it is a beacon of excellence and innovation. As the first hospitality school in the world and the first institute of higher education in Switzerland to receive the prestigious "Apple Distinguished School" recognition, SHMS stands at the forefront of educational excellence. Through the integration of innovative learning tools and technologies, SHMS cultivates an environment where students are inspired, where creativity flourishes, and where critical thinking takes flight.

Beyond the confines of the classrooms, SHMS thrives on its strong relationships with industry leaders. These invaluable partnerships ensure that academic programs remain at the cutting edge of industry trends, reflecting the ever-evolving landscape of the global hospitality arena. From guest lectures to industry visits, students gain insights into real-life operations, broaden their horizons, and forge connections that transcend their time at SHMS.

As you step into the halls of SHMS, you become part of a vibrant, diverse, and inclusive community. It is a melting pot of cultures, ideas, and dreams. Here, students from around the world come together, united by their shared passion for hospitality. It is a place where lifelong friendships are forged, where networks expand, and where memories are woven into the fabric of each individual's personal and professional journey.

Swiss Hotel Management School (SHMS) is not merely an institution; it is a transformative experience. It is where dreams find their wings, where talents are honed, and where future leaders of the hospitality industry are shaped. Embrace the allure, embrace the challenge, and embark on a remarkable journey that will leave an indelible mark on your life.

Campus Location

Swiss Hotel Management School (SHMS) offers students the unique opportunity to study in two stunning campuses located in picturesque locations in Switzerland. 

The first campus, located in Caux, is nestled atop a hill and offers a truly iconic experience. The campus is housed in the historic Caux Palace, a magnificent Swiss palace built in 1902, which adds a touch of grandeur to your learning journey. 

The second campus is situated in Leysin, a renowned year-round resort destination known for its breathtaking alpine scenery. With easy accessibility from Geneva and Zurich airports, Leysin provides an ideal backdrop for your academic pursuits.

Study Areas

At Swiss Hotel Management School (SHMS), the study areas are designed to provide you with a comprehensive education that prepares you for a successful career in the hospitality industry. Through a combination of theoretical knowledge and practical experiences, SHMS equips you with the skills and expertise necessary to thrive in a dynamic and competitive global marketplace.

Bachelor of Arts in International Hospitality Management:

The Bachelor of Arts in International Hospitality Management program at SHMS is a hands-on degree that blends traditional hospitality skills with a contemporary approach to management. This comprehensive program offers a broad range of subjects, including financial management, marketing, human resources, and operations management, to provide you with a well-rounded understanding of the industry. You have the opportunity to specialise in events or design, allowing you to explore your specific interests and passions within the hospitality field. Throughout the program, you will engage in real-life hospitality projects, such as managing restaurants, organising events, and developing interior design concepts, to gain practical experience and enhance your professional and life skills.

Master of Arts in International Hospitality Business Management:

The Master of Arts in International Hospitality Business Management program is a one-year master's program that provides you with a solid foundation in hotel business management theory. This program focuses on advanced concepts and strategies for managing hotels and hospitality organisations. Through a combination of coursework, case studies, and industrial projects, you will develop a deep understanding of key areas such as revenue management, strategic marketing, financial analysis, and organisational leadership. The program also emphasises the importance of critical thinking, problem-solving, and decision-making skills, ensuring that you are well-equipped to tackle the complex challenges of the hospitality industry.

Master of Science in International Hospitality Management:

The Master of Science in International Hospitality Management program at SHMS is designed for students who wish to deepen their knowledge of the hospitality industry and acquire highly marketable skills in specialised fields. This program offers a range of specialist tracks, including hospitality management, digital value creation, and design management. Through a combination of advanced coursework, research projects, and industry internships, you will develop a strong foundation in your chosen area of specialisation. The program also emphasises innovation, creativity, and entrepreneurial thinking, enabling you to thrive in prestigious hospitality brands and drive positive change within the industry.

Master of Arts in Executive Hospitality Management (Online):

For active professionals seeking to advance their careers in the hospitality industry, SHMS offers the Master of Arts in Executive Hospitality Management program in an online format. This accredited program provides flexibility in terms of study length and intensity, allowing you to choose between the Accelerated Track or Professional Track. The program covers a wide range of subjects, including strategic management, leadership, finance, and marketing and provides you with the necessary skills to excel in executive positions within the hospitality sector. The online format allows you to connect from anywhere and at any time, making it a convenient option for working professionals.

Postgraduate Diploma

The Postgraduate Diploma program at SHMS is designed for individuals with previous work experience in another discipline who are looking to transition into the field of hospitality. In just one year, you will gain key operational skills through hands-on experiences such as organising events, managing a spa, or running a fine dining outlet. The program provides you with a solid foundation in hospitality management principles, allowing you to make a seamless transition into the industry and pursue a rewarding career in a variety of hospitality-related roles.

By offering a wide range of study areas, the Swiss Hotel Management School (SHMS) ensures that you have the opportunity to pursue your passion and tailor your education to align with your career goals. Whether you choose the Bachelor of Arts, Master of Arts, Master of Science, Executive Master, or Postgraduate Diploma program, you can expect a rigorous and comprehensive curriculum that prepares you to excel in the ever-evolving hospitality industry. With a focus on practical learning, industry partnerships, and a global perspective, SHMS equips you with the knowledge, skills, and networks necessary to thrive in the competitive world of hospitality.

Diversity and Inclusion

Swiss Hotel Management School (SHMS) embraces diversity and inclusion as integral values within its educational community. SHMS recognises that a diverse student body fosters a rich and inclusive learning environment where students from different backgrounds can learn, collaborate, and grow together. With a commitment to creating a global community of hospitality professionals, SHMS welcomes students from all corners of the world, offering a truly international experience.

International Student Support

SHMS understands the unique challenges faced by international students and strives to provide comprehensive support to ensure a smooth transition and a successful academic journey. The dedicated support team assists students with visa applications and accommodation arrangements and provides guidance on adapting to a new cultural and academic environment. Moreover, the school offers English language support to students who may require additional assistance, ensuring that language proficiency does not become a barrier to success.

Cultural Exchange and Awareness

At SHMS, cultural exchange and awareness are celebrated and encouraged. The diverse student body provides a platform for students to learn about different cultures, traditions, and perspectives. The school organises cultural events, workshops, and guest lectures that highlight the richness of various cultures, fostering mutual respect, understanding, and appreciation. This exposure to diverse cultures prepares students to work in multicultural environments, a valuable skill in the global hospitality industry.

Equal Opportunities and Accessibility

SHMS is committed to providing equal opportunities and accessibility to all its students. The school ensures that its facilities, resources, and academic support services are accessible to students with disabilities or special needs. Additionally, SHMS promotes an inclusive learning environment where students are treated with respect and dignity, irrespective of their background, gender, or beliefs. The school actively encourages students to engage in open dialogue, creating a safe and inclusive space for everyone to voice their opinions and experiences.

By embracing diversity and fostering inclusion, the Swiss Hotel Management School (SHMS) creates a vibrant and dynamic educational community. The school's commitment to supporting international students, promoting cultural exchange, and providing equal opportunities ensures that every student feels valued and empowered to reach their full potential. At SHMS, diversity is celebrated as a strength, contributing to a well-rounded education that prepares students to excel in a globalised hospitality industry.

Student Life - Clubs and Societies

Swiss Hotel Management School (SHMS) offers a vibrant and engaging student life with a wide variety of clubs and societies that cater to diverse interests and passions. These extracurricular activities provide students with opportunities to enhance their social, personal, and leadership skills while forging lifelong friendships and creating unforgettable memories.

Sports Clubs

SHMS recognises the importance of physical well-being and offers various sports clubs and facilities for students to stay active and lead healthy lifestyles. Whether you enjoy team sports like football, basketball, or volleyball or prefer individual activities such as swimming, yoga, or hiking, there are options available to suit your interests. Engaging in sports not only promotes physical fitness but also encourages teamwork, discipline, and perseverance.

Cultural and Social Clubs

Immerse yourself in the rich tapestry of cultures at SHMS by joining cultural and social clubs. These clubs celebrate diversity, allowing students to share their heritage, traditions, and cuisines with the wider community. From international food festivals to cultural performances, these clubs provide a platform for students to showcase their talents and foster cultural exchange. Additionally, social clubs organise exciting events such as themed parties, concerts, and movie nights, creating a vibrant social scene on campus.

Professional Development Clubs

SHMS offers professional development clubs that cater to specific career interests and help students gain valuable industry insights and experiences. These clubs provide a platform for students to network with professionals, attend guest lectures, and participate in workshops and industry events. Whether you are interested in event management, culinary arts, or hospitality entrepreneurship, these clubs offer opportunities to enhance your skills, knowledge, and professional connections.

Sustainability and Social Responsibility Clubs

SHMS is committed to promoting sustainability and social responsibility among its students. Joining these clubs allows you to contribute to environmentally friendly initiatives, engage in community service projects, and raise awareness about important social issues. Through volunteering opportunities, fundraising events, and sustainability campaigns, you can make a positive impact both within the SHMS community and the broader society.

Academic and Career Clubs

For students seeking to excel academically and gain a competitive edge in the job market, SHMS offers academic and career clubs. These clubs provide resources, guidance, and networking opportunities tailored to specific areas of study or career paths. From mock interviews and resume workshops to industry-specific panel discussions and site visits, these clubs equip you with the necessary skills and knowledge to succeed in your chosen field.

By actively participating in clubs and societies at SHMS, students have the chance to develop their interests, expand their networks, and foster personal and professional growth. These extracurricular activities complement the academic curriculum, creating a well-rounded educational experience that prepares students not just for their careers but for life beyond graduation. The vibrant student life at SHMS ensures that students form lasting connections, create unforgettable memories, and make the most of their time at the university.

Campus Facilities

Swiss Hotel Management School (SHMS) is equipped with state-of-the-art facilities that provide students with a conducive learning environment and a range of amenities to support their academic and personal growth. From modern classrooms to specialised training spaces, SHMS ensures that students have access to the resources they need to excel in their studies and make the most of their university experience.

Computer Lab

The campus is equipped with a dedicated computer lab that provides students with access to the latest technology and software necessary for their academic pursuits. Whether it's conducting research, working on projects, or accessing online resources, the computer lab offers a comfortable and well-equipped space for students to enhance their digital skills and stay connected.

Grand Hall

The Grand Hall serves as a multi-purpose venue for various events, including guest lectures, industry conferences, and student presentations. With its spacious and elegant setting, the Grand Hall provides an ideal platform for students to showcase their talents, engage with industry professionals, and immerse themselves in a professional atmosphere.

Theatre

The campus features a theatre where students can participate in theatre productions, musical performances, and other performing arts activities. The theatre is equipped with modern lighting and sound systems, creating a captivating ambience for students to express their creativity and develop their artistic abilities.

Four Seasons Buffet

SHMS takes pride in offering its students a comprehensive dining experience. The Four Seasons Buffet is a dining facility that serves a wide range of culinary delights, allowing students to savour diverse cuisines and experience the art of gastronomy firsthand. The buffet not only caters to students' nutritional needs but also provides an opportunity for them to appreciate the culinary excellence that lies at the core of the hospitality industry.

Fine-Dining Restaurant

As part of SHMS's commitment to practical learning, the campus features a fine-dining restaurant. This restaurant provides students with hands-on experience in a professional setting, allowing them to hone their culinary and service skills under the guidance of experienced faculty. Students have the opportunity to work in a simulated fine-dining environment, ensuring they are well-prepared for the demands of the industry.

Demonstration Kitchen

The demonstration kitchen is a specialised facility where students can enhance their culinary skills through practical demonstrations and interactive workshops. Equipped with modern cooking equipment and workstations, the demonstration kitchen offers a dynamic learning space for students to experiment, refine their techniques, and explore the artistry of culinary creations.

Lounge and Terrace

SHMS understands the importance of providing spaces for relaxation and socialisation. The campus features a comfortable lounge area where students can unwind, connect with peers, and engage in informal discussions. Additionally, a terrace provides a picturesque outdoor space where students can enjoy the scenic surroundings, socialise or simply find a peaceful spot for personal reflection.

The comprehensive range of campus facilities at SHMS ensures that students have access to the resources, equipment, and spaces they need to thrive academically and personally. From cutting-edge technology to purpose-built training areas, these facilities support students' learning journeys and create a vibrant and dynamic campus environment. SHMS strives to provide an enriching and holistic experience for its students, where they can develop their skills, explore their passions, and lay the foundation for a successful career in the hospitality industry.

Alumni Network

As a graduate of SHMS, you become part of a prestigious alumni network comprising over 24,000 members across 35 chapters worldwide. This extensive network offers invaluable connections and opportunities for career advancement. An impressive 90% of SHMS graduates hold management positions or have started their own successful companies. On graduation day, 97% of graduates already have job offers, reflecting the school's commitment to preparing students for rewarding careers in the hospitality, tourism, and culinary sectors. Additionally, 30% of alumni work in consultancy, education, finance, and healthcare, showcasing the versatility of an SHMS education. Through the Global Alumni and Career platform hosted on Hosco, you can access exclusive job opportunities, connect with industry leaders, and stay up-to-date with the latest news and developments in the hospitality industry.

Swiss Hotel Management School (SHMS) stands out as a world-class institution offering a blend of Swiss heritage, innovative learning tools, and hands-on education. With campuses in Caux and Leysin, SHMS provides a picturesque and inspiring backdrop for your educational journey. The diverse study areas, inclusive admission policies, vibrant student life, modern campus facilities, and extensive alumni network all contribute to an exceptional learning experience. Choose SHMS as your gateway to excellence in hospitality education and unlock a world of opportunities in the global hospitality industry.

Why Study Here?

• Renowned Reputation: SHMS is ranked as the third-best hospitality school in the world and second in Switzerland. Its exceptional reputation stems from its commitment to excellence, innovative teaching methods, and strong industry connections.
• Swiss Hotelier Heritage: SHMS combines the best of Switzerland's rich hotelier heritage with innovative learning tools. The school is deeply rooted in Swiss hospitality traditions, providing students with a unique and authentic educational experience.
• Practical Hands-on Education: SHMS believes in the power of learning by doing. The curriculum emphasises practical, hands-on education across all aspects of the program. Students actively manage various restaurants, spa facilities, and events, gaining real-world experience in a supportive learning environment.
• Global Recognition: Graduates from SHMS receive qualifications that are highly recognised by employers worldwide. The school's commitment to excellence and its industry partnerships ensure that programs remain relevant, reflecting the latest trends and insights in the hospitality industry.
• Inspiring Campus Locations: SHMS boasts two stunning campuses located in the French-speaking region of Switzerland. The Caux campus is situated in an iconic Swiss palace with a rich history, while the Leysin campus offers a year-round resort atmosphere surrounded by breathtaking alpine scenery.
• Commitment to Technology: SHMS is an Apple Distinguished School recognised for its innovative use of technology in supporting learning goals and inspiring student creativity. By integrating technology into the curriculum, SHMS prepares students for the digital landscape of the hospitality industry.
• Alumni Success: SHMS has a global alumni network with over 24,000 members and 35 chapters. The majority of graduates hold management positions or have started their own successful ventures. The alumni network provides ongoing support, networking opportunities, and exclusive job offers to current and former students.
• Well-Equipped Campus Facilities: SHMS offers state-of-the-art facilities, including a computer lab, a grand hall for events, a theatre for performing arts activities, four seasons buffet, a fine-dining restaurant, a demonstration kitchen, a lounge, and a terrace. These facilities create a conducive learning environment and enhance the student experience.
• Cultural and Recreational Activities: When students are not studying, they can engage in a wide range of activities. SHMS organises themed nights, concerts, BBQs, and movie nights for students to socialise and have fun. The campuses also provide recreational amenities such as pool and ping-pong tables, board games, video games, and virtual reality sets.
• Inclusive and Diverse Community: SHMS values diversity and inclusion. The school welcomes students from various backgrounds and cultures, fostering a supportive and inclusive learning environment. Students have the opportunity to connect with peers from around the world, building lifelong friendships and global networks.

Studying at the Swiss Hotel Management School (SHMS) offers students an exceptional education that combines Swiss hospitality traditions with innovative teaching methods. With its practical hands-on approach, global recognition, inspiring campus locations, and strong alumni network, SHMS provides a platform for students to launch successful careers in the dynamic hospitality industry. The state-of-the-art facilities, commitment to technology, and vibrant student life ensure a well-rounded and enriching university experience.