• Annual course fee

    AUD 38,000

  • Duration

    1 Year

  • Post study work visa

    2 Years

  • Intake months

    September

  • Delivery locations

    Birmingham

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Students from Australia are accepted for this course

Building a successful brand is both an art and a science. In today’s world, brands represent valuable intangible assets, and their creation and nurturing brings considerable challenges to brand managers. By studying MA Brand Management, you will be given the opportunity to gain an understanding of a variety of topics all related to this vital business activity, including the growing area of luxury branding in fashion, jewellery, watches, automobiles and hospitality. You will learn many transferable skills, important for the workplace, such as how to plan and produce a marketing communications campaign for an organisation, how to produce a brand manual and a crisis management manual. You will also take part in a simulated public relations exercise, learning how to leverage the media to increase the strength of a brand. The course aims to develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation. It presents you with theoretical and practitioner-driven methods of brand valuation in order to appreciate the strengths and limitations of the different approaches available to consider tangible and intangible assets. The course also aims to allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace. Your business acumen will be tested by, for example, the study of international brand management and the requirement to complete a marketing simulation game, thus enabling you to construct and implement a strategic marketing plan. The course will encourage the early researcher and the student wishing to progress to PhD study. You will critically examine and develop a contemporary understanding of brand-related research, and all modules draw on the latest developments in disciplinary knowledge; the Project module can allow you to develop your research skills and your own area of expertise to a high level.

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Academic

You must have successfully completed an United Kingdom Bachelor degree (or equivalent overseas qualification) or/with full-time or equivalent, work experience in a relevant industry setting. Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted. If you dont meet the entry requirements, there may be other programs you are eligible for that can lead you to your preferred program.

IELTS 6.5

PTE 58

TOEFL 60

  • Type of institution

    University

  • Year established

    1843

  • Total students

    33,000

  • On campus accommodation

    Available

Coventry University emerges as more than a mere educational institution; it stands as an influential force, symbolising academic excellence and opening doors to a vast universe of opportunities. The invitation extended by Coventry University invites individuals to embark on an extraordinary journey of learning, development, and empowerment.

Imagine stepping into a vibrant and energetic neighbourhood, buzzing with life and embracing diversity. Coventry University represents a melting pot where thoughts, abilities, and viewpoints intertwine, resembling a bustling marketplace where cultures collide and harmonise. Amidst the fabric of this esteemed institution, one finds a rich tapestry of cultural influences, each contributing to its distinctiveness.

But what sets Coventry University apart? Its unwavering commitment to providing students with a world-class education that transcends boundaries and equips them to thrive in an ever-evolving international landscape. Coventry University believes education should not be confined to the four walls of a classroom; instead, it should be an immersive experience that ignites curiosity, fuels passions, and empowers individuals to make a difference in the world.

Distinguished by its dynamic environment, Coventry University fosters collaboration, creativity, and innovation, breaking free from the confines of an ivory tower. Its programs seamlessly integrate theory and practice, reminiscent of a finely tuned symphony, equipping students with the knowledge and mindset necessary to tackle real-world challenges.

Picture the campus of Coventry University as a bustling city, brimming with untapped opportunities waiting to be seized. It offers a fertile platform for personal growth, boasting cutting-edge facilities that mirror professional settings and research centres at the forefront of knowledge exploration. Beyond serving as repositories of knowledge, Coventry University's classrooms nurture concepts, moulding them into practical solutions.

Recognising that education is not a one-size-fits-all process, Coventry University empowers students to design their own academic path, akin to a painter selecting their palette. With a diverse array of courses and programs to choose from, Coventry University presents a blank canvas on which individuals can paint their goals, whether it involves revolutionising the business world, transforming healthcare, or shaping the direction of technology.

However, Coventry University emphasises that education encompasses more than just learning; it encompasses personal development and the creation of lifelong relationships. Within its vibrant community, Coventry University values the diversity of its students and cultivates a welcoming atmosphere where individuals can freely express themselves. Here, you will encounter fellow learners who share your passion for knowledge, as well as instructors and mentors who will guide you towards success.

Consider Coventry University as a bridge connecting individuals to a larger community and linking the present to the future. Through its extensive alumni network, Coventry University offers a wealth of opportunities, partnerships, and collaborations. Graduates of Coventry University have shaped businesses, influenced public policies, and left an indelible impact on society. When you become part of the Coventry University community, you join an exceptional legacy with significant contributions.

Therefore, as you embark on this educational journey, reflect on your aspirations. Are you prepared to embrace the exhilarating challenges that await? Can you envision yourself flourishing in an environment that values diversity, inclusion, and your unique talents? If your answer resonates with an emphatic "yes," Coventry University extends an open invitation to a world where dreams come true, knowledge knows no boundaries, and the extraordinary becomes commonplace.

Campus Location

International students may have a thrilling and varied experience at Coventry University, which is located in the energetic city of Coventry. The campus is easily reachable and a great option for students from across the world because it is only a 10-minute walk from the train station.

Coventry University provides the ideal environment for your educational journey because it is tucked inside the city. The campus immerses you in a vibrant, international setting. The city itself combines modernism and tradition with a strong sense of forward-thinking culture. You can easily reach and connect to major cities because of Coventry's central location in the UK, allowing you to take advantage of everything the nation has to offer.

Study Areas

The transforming impact of education is emphasised at Coventry University. The institution is committed to providing students with a top-notch educational experience that gives them the information and abilities they need to succeed in their chosen industry. Innovation, critical thinking, and practical application are encouraged by the academic programmes.

Coventry University offers a wide variety of study topics and courses so that students may follow their interests and reach their full potential. The institution caters to a wide range of academic interests and career objectives by offering comprehensive programmes in business, engineering, the arts, sciences, healthcare, humanities, and more.

The Coventry University faculty members are leaders in their professions, bringing a wealth of knowledge and practical experience to the classroom. They are dedicated to encouraging intellectual development and giving pupils the tools they need to study continuously. Students get the practical skills and solid theoretical grounding necessary for success in the working world through interactive lectures, practical projects, and case studies from real-life situations.

Diversity and Inclusion

Coventry University, which accepts over 13,000 foreign students from more than 150 countries, is a genuinely cosmopolitan institution. Students will have the chance to enjoy the variety and inclusion that the campus provides as they begin their educational journey at Coventry University. Students will be a part of a community that appreciates other cultures, opinions, and experiences thanks to the university's dedication to establishing a multicultural environment.

Their perspectives will be expanded, and their comprehension of international concerns will be improved via interaction with students from many countries. Students have the chance to grow in their cultural savvy, sensitivity, and understanding of many points of view. Coventry University fosters a welcoming and open environment where everyone feels appreciated through participating in stimulating debates, working together on projects, and developing lifelong connections with individuals from many backgrounds.

Student Life - Clubs and Societies

Coventry University has a thriving extracurricular scene that supports a variety of hobbies and passions. Students will discover something that suits their interests and enables them to interact with like-minded people thanks to the over 100 student organisations available to them. Joining a club or society is a terrific opportunity to meet people, try out new activities, and generate lifelong experiences for anybody who is interested in sports, the arts, culture, social concerns, or intellectual endeavours.

The 40+ sports groups at Coventry University provide students who enjoy sports the chance to be active while competing in a variety of activities. There is something for everyone, from horseback riding and eSports to basketball and football. Participating in sports fosters not just physical well-being but also collaboration, leadership, and a sense of fair play.

For those with artistic inclinations, Coventry University's creative societies offer platforms to express their talents and explore different art forms. Whether they're interested in music, dance, drama, photography, or fashion, students will find a community of like-minded individuals who share their passion. Collaborating on performances, exhibitions, and events that showcase their creativity will allow them to grow as artists.

The social and community-based organisations at Coventry University give students opportunities to support worthwhile causes if they want to have a good effect on society. They can work together to plan fundraising events, lend a hand to neighbourhood projects, and spread awareness of significant social concerns. Students will gain leadership abilities, empathy, and a feeling of civic duty by actively engaging in these societies.

At Coventry University, academic societies provide a venue for thought-provoking discussion and knowledge-sharing outside of the classroom. The opportunity for students to participate in thought-provoking debates, guest lectures, and workshops related to their area of study. These organisations provide members with the chance to expand their knowledge in their chosen fields, connect with industry experts, and learn about the most recent developments.

Coventry University supports their personal and social growth while promoting a healthy work-life balance. Throughout the year, the Student Union puts on a variety of events, including gatherings, cultural festivals, and special performances. These activities provide an opportunity to unwind, interact with classmates, and make lasting memories.

Campus Facilities

Coventry University is dedicated to providing its students with a contemporary and encouraging learning environment. Modern campus amenities are intended to aid students' academic endeavours and improve their overall university experiences.

The business school at Coventry University provides real-life corporate environments in its classes to give students a sense of the working world. Modern tools and resources are available in these areas to facilitate collaborative learning and the implementation of business principles in real-world settings.

The Coventry University library, which has recently undergone expansion and renovation, is a knowledge and information centre. It has a sizable library of books, journals, internet sources, and multimedia tools to aid in students' research and academic endeavours. The library also offers quiet study spaces, conference rooms, and access to knowledgeable librarians who may offer assistance.

The cutting-edge Centre for Future Transport and Cities at Coventry University serves as a prime example of the institution's dedication to innovation. This state-of-the-art research centre is outfitted with cutting-edge technology, including simulation labs, areas for prototyping, and tools for data processing. It gives students the chance to participate in ground-breaking research and help to address pressing issues in urban planning and transportation.

The campus of Coventry University offers a variety of amenities to help students' daily life in addition to academic facilities. The university works to establish a friendly and pleasant atmosphere where students may succeed both academically and personally. This includes modern housing choices, leisure areas, cafeterias, and sports facilities.

Alumni Network

Students who graduate from Coventry University join an international network of nearly 250,000 alumni from 195 nations. The school takes pride in offering lifetime support to its graduates and makes use of the Coventry University alumni network to provide a plethora of options for mentoring, career advice, and professional development.

The alumni network helps students keep in touch with their fellow graduates and use their experiences and knowledge to improve their own job chances by offering frequent updates, networking opportunities, and online platforms. Students may obtain priceless contacts, prospective employment possibilities, and knowledge about various career routes by engaging with Coventry University graduates who have gone on to become many different kinds of leaders in their fields, entrepreneurs, and changemakers. The alumni network frequently participates in recruiting efforts, guest lectures, and mentorship programmes for current students.

Being a member of this vast network benefits students' professional opportunities as well as their sense of community and belonging. The Coventry University alumni network is available to encourage students along the way, whether they decide to pursue a profession in their own country or investigate opportunities overseas. Alumni frequently plan gatherings and activities so that students may catch up with old friends, establish new acquaintances, and broaden their professional networks.

Coventry University takes great delight in recognising the accomplishments of its graduates and disseminating their success tales to the public. The institution recognises the outstanding achievements its graduates have made in their various disciplines through the alumni magazine, newsletters, and social media channels. This not only serves as motivation for present students but also exemplifies the positive effects that a Coventry University education can have on developing successful professions and changing the world.

Why Study at Coventry University?

  • Dynamic and Cosmopolitan City: Coventry is a vibrant city that embraces diversity, offering a multicultural experience like no other. The city's rich history, combined with its modern infrastructure and lively atmosphere, creates an environment that is both exciting and welcoming to international students.
  • World-Class Education: Coventry University is renowned for its academic excellence, innovative teaching methods, and industry-focused approach. The programs are developed in consultation with industry professionals to ensure they align with current market needs and equip you with the skills that employers seek.
  • Extensive Range of Programs: With a wide range of study areas and courses, Coventry University caters to diverse academic interests and career aspirations. Whether you have a passion for business, engineering, arts, sciences, healthcare, or humanities, you'll find a program that suits your goals and allows you to pursue your academic passions.
  • Cutting-Edge Facilities: From well-equipped classrooms and laboratories to advanced research centres, the facilities here are designed to enhance your learning experience and provide you with hands-on opportunities.
  • Career Development Opportunities: Coventry University's focus on employability ensures that you have access to career guidance, internships, and networking opportunities. The dedicated Careers and Employability team offers support in CV writing, interview preparation, and connecting you with industry partners, giving you a competitive edge in the job market.
  • Supportive Student Services: Your well-being and academic success are top priorities. Coventry University provides comprehensive support services to assist you throughout your student journey. From success coaches to academic tutors, the staff are here to guide and mentor you, ensuring that you have the necessary support to thrive in your studies.
  • Exciting Student Life: Engage in a rich social life through clubs, societies, and events, creating lasting friendships and unforgettable experiences. Coventry University's diverse student community and the wide range of extracurricular activities on offer ensure that you can pursue your interests, develop leadership skills, and make lifelong connections.
  • Global Alumni Network: Join a vast network of successful graduates, gaining access to invaluable connections and mentorship opportunities. The Coventry University alumni network is a powerful resource that can open doors to new career prospects, collaborations, and lifelong friendships.
  • Coventry University offers an enriching and transformative experience for international students. Embrace the vibrant atmosphere, immerse yourself in diverse cultures, and pursue your academic and personal passions. Coventry University is more than just a place to study; it's a community that nurtures growth, empowers individuals, and prepares you for a successful future.

Ranking

  • the

    THE rank

    601 - 800
  • QS

    QS rank

    651 - 700

Accreditations

Campus offering this course
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Coventry Campus - Coventry University - Coventry University

Priory Street, Coventry CV1 5FB, United Kingdom

View on map About Campus

On campus, TheHub is the centre of student life: it is the place to gather, grab a coffee with friends, have a meal, see a band in the SU, or just hang out. In short – it is TheHub of campus life. But there is also the University’s Sports Centre just across from TheHub, and the Westwood Heath Sports facilities with floodlit AstroTurf and grass pitches for football, hockey, rugby and cricket.

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