Annual course fee
AUD 43,000
Duration
1 Year
Post study work visa
2 Years
Intake months
October
Delivery locations
Loughborugh
The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations. As part of the course, we will be asking you to think critically about some of the following questions: How do companies position themselves in an increasingly competitive marketplace How do they manage crises and respond to challenges How are governments, local, regional and national promoting their policies to stakeholders across the globe What is the role of high-profile media events in this process Are social media platforms turning us all into brands Should we be worried about the rise of branding culture Are digital technologies empowering and who do they benefit Throughout this masters in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.
IELTS 6.5
PTE 62 overall with no less than 55 in all subtests
TOEFL 92
Type of institution
University
Year established
1966
Total students
17,000
On campus accommodation
Available
THE rank
251 - 300ARWU rank
50 - 53
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