• Annual course fee

    AUD 46,000

  • Duration

    4 Years

  • Post study work visa

    2 Years

  • Intake months

    September

  • Delivery locations

    London

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Students from Australia are accepted for this course

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing. On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies. You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately. Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management. Learn the principles of marketing and understand different approaches to marketing. Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market. Learn about different areas of marketing and how they all relate to one another. Consider the impact on marketing on future developments in business. Recognise the ethical issue surrounding business and be able to practise responsible management.

Visit official website for program curriculum

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Academic

You must have successfully completed the Year 12 (or equivalent senior secondary school qualification) Equivalent qualifications may also include a recognised post secondary diploma in the relevant discipline with the required grades.Meeting the minimum academic requirements does not guarantee entry. Your application will still need to be assessed and accepted.If you dont meet the entry requirements, there may be other programs you are eligible for that can lead you to your preferred program.

IELTS 6.5

PTE 58 overall with minimum of 51 in each sub test

TOEFL 99

  • Type of institution

    University

  • Year established

    1836

  • Total students

    19,975

  • On campus accommodation

    Available

Ranking

  • the

    THE rank

    351 - 400
  • QS

    QS rank

    349
  • arwu

    ARWU rank

    901

Accreditations

Campus offering this course
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Northampton Square Campus - City, University of London - City, University of London

Northampton Square, London, Greater London, EC1V 0HB

View on map About Campus

The main campus is located at Northampton Square in the Finsbury area of Islington. The Rhind Building which houses the School of Arts and Social Sciences is directly west of Northampton Square. A few buildings of the main campus are located in nearby Goswell Road in Clerkenwell.

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