About the course
Students majoring in mass media with an emphasis in applied advertising focus on the tangible media, the visual as well as creative aspects of advertising. Faculty focus on three core areas: business of advertising, creativity and media sales. In business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the creativity component includes the message strategy, design concepts and knowledge of critical analysis; and media sales provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.
Delivery Locations
Bachelor DegreeDegree
4 Years

Northwest Missouri State University

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Originally established in 1905, Northwest Missouri State University is a state-assisted, four-year regional university that also offers graduate degree programs.
Northwest offers 127 undergraduate programs and 40 graduates programs. The business, education, geography and agriculture departments graduate the largest number of students each year. Career Services offers an "Exploring Majors" fair where students can learn about different majors on campus and find which major is the perfect fit for them.
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Campuses this course is available at

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Maryville Campus - Northwest Missouri State University

800 University Dr, Maryville, MO 64468, United States

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The university boasts state-of-the-art infrastructure for the excellent learning experience. There are hi-tech laboratories, libraries, studios, IT labs and seminar halls at the campus. Various recreational events including music festivals, dance competitions, stage plays, fine arts expos and literary fests are organised in and around the campus