Bachelor of Communication (Hons) Public Relations
Contents
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Annual course fee
AUD 9,000
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Duration
3 Years
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Intake months
January, march, may, july, september, october
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Delivery locations
Selangor
Public relations is a highly personal business where the art of successful communication and persuasion is critical. Designed with the perfect balance of theory and practices, UOW Malaysia KDU’s Bachelor of Communications (Hons) Public Relations, is the first of its kind in Malaysia that was developed to provide students with knowledge, competencies and adequate skills through the grounding in the theories, approaches and research necessary to prepare them to be professionals that will enable them to understand the fundamentals of public relations and flourish in the Public Relations industry locally and globally. Our program is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry. Students will be exposed to the different facets of the public relations industry and gain practical experience in strategic communications and develop impactful campaigns, especially Public Policy and Global PR, which is in high demand today but not found in other courses in Malaysia. Students will learn to analyse organisations, find positive messages and translate those messages into positive stories.
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Type of institution
Private College - Higher Education
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On campus accommodation
Available
Campus offering this course
Glenmarie Campus - UOW Malaysia KDU University College - UOW Malaysia KDU College
Utropolis Glenmarie, Jalan Kontraktor U1/14, Seksyen U1, 40150 Shah Alam, Selangor
UOW Malaysia KDU University College is a GBI (Green Building Index) certified-rated campus with 16.3% green footprint (local authority requirement is 10%). The tobacco smoke-free campus has naturally ventilated courtyards and corridors, and is fitted with energy-efficient centralised chilled water air-conditioning system, advanced building management system with scheduling capabilities, energy-efficient light fittings, demand-controlled ventilation, rainwater harvesting system, amongst many others.
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