Bachelor of Communication (Hons) in Advertising

Tunku Abdul Rahman University College (TAR UC) holds an esteemed position as a premier institution of higher education in Malaysia, deeply rooted in history and dedicated to providing exemplary education. With a legacy spanning over 50 years, TAR UC stands as one of the nation's oldest and most esteemed centres of higher learning. Throughout its existence, TAR UC has nurtured and cultivated the talents of over 200,000 graduates, who have risen to prominence across diverse professional spheres.

The institution takes immense pride in its renowned reputation for delivering exceptional education. This is underscored by its ISO 9001:2015 certification, a testament to TAR UC's unwavering commitment to upholding rigorous academic standards. A broad array of programs across various disciplines, including business, accounting, engineering, information technology, and social sciences, equips students with comprehensive knowledge and skills. These programs remain attuned to industry demands, consistently reviewed to ensure their relevance in an ever-evolving job market.

TAR UC's distinctive strength lies in its emphasis on cultivating industry-relevant programs. Through close collaboration with esteemed industry partners, the university college co-creates curricula that align seamlessly with industry needs. Students are provided with invaluable opportunities to gain practical experience through internships, industry projects, and hands-on training. These immersive experiences bolster their employability and equip them with the practical competencies required to excel in their chosen fields.

Another notable aspect of TAR UC is its commitment to affordability, enabling access to quality education for both local and international students. The university college maintains competitive tuition fees and offers a range of scholarships, grants, and financial aid options to support students on their educational journey. This steadfast commitment to affordability ensures that students from diverse backgrounds can pursue their academic aspirations at TAR UC.

Moreover, TAR UC has forged strategic collaborations and partnerships with renowned universities and institutions worldwide. These international affiliations afford students opportunities for academic mobility, joint research endeavours, and student exchange programs. Such global recognition not only enhances the overall learning experience at TAR UC but also equips students with the intercultural competencies necessary to thrive in an increasingly interconnected world.

In essence, Tunku Abdul Rahman University College (TAR UC) stands as a distinguished institution, renowned for its provision of quality education, industry-relevant programs, affordability, and global recognition. With its storied history, unwavering commitment to excellence, and dedication to nurturing well-rounded graduates, TAR UC offers students a solid foundation for success in their chosen careers.

Campus Location

Tunku Abdul Rahman University College (TAR UC) is strategically located in Kuala Lumpur, Malaysia, with its main campus situated in Setapak. This central location provides easy access to students from various parts of the city. The main campus spans approximately 186 acres, offering a spacious and vibrant learning environment. With its close proximity to public transportation, including LRT and bus stations, students have convenient transportation options for commuting to and from the campus.

In addition to the main campus in Kuala Lumpur, TAR UC has branch campuses located in Penang, Perak, Johor, Pahang, and Sabah. These branch campuses provide accessibility to students from different regions of Malaysia, allowing them to pursue their chosen programs without the need for extensive travel.

Study Areas

TAR UC offers a diverse range of study areas to cater to the academic interests and career aspirations of students. The university college excels in providing programs in the following broad areas:

1. Business and Accounting: TAR UC offers comprehensive business and accounting programs that encompass various disciplines such as finance, marketing, management, and entrepreneurship. Students are equipped with practical skills and knowledge through real-world projects and industry collaborations, preparing them for the dynamic business landscape.

2. Engineering and Built Environment: The university college provides a wide array of engineering programs, including electrical and electronic engineering, mechanical engineering, civil engineering, and more. These programs emphasise a strong theoretical foundation complemented by practical training, preparing students for careers in engineering and the built environment.

3. Information Technology and Computing: TAR UC's programs in information technology, computer science, software engineering, and multimedia design equip students with the necessary skills in areas such as programming, software development, networking, cybersecurity, and multimedia production. The curriculum is designed to meet the evolving needs of the IT industry, enabling students to thrive in the digital era.

4. Applied Sciences and Social Sciences: TAR UC offers programs in applied sciences, covering areas such as biotechnology, environmental science, and food science. These programs focus on providing students with scientific knowledge and practical skills to address real-world challenges in industries such as healthcare, agriculture, and food technology. Social sciences programs, including psychology, mass communication, public relations, and business psychology, are also available, preparing students for careers in the social and communication sectors.

5. Culinary Arts and Hospitality Management: TAR UC's programs in culinary arts and hospitality management are designed to equip students with the necessary skills and knowledge for the thriving hospitality and culinary industries. The emphasis is on practical training, industry exposure, and the development of culinary and management skills. Students have the opportunity to gain hands-on experience in state-of-the-art training kitchens, restaurants, and hospitality establishments.

Diversity and Inclusion

TAR UC values diversity and embraces students from various backgrounds, cultures, and nationalities. The university college takes pride in fostering a multicultural learning environment where students can engage with peers from diverse communities. This diversity enriches the learning experience and promotes cultural understanding.

TAR UC promotes inclusivity by providing equal opportunities and support for students with disabilities. The campus facilities are designed to be accessible, ensuring that students with special needs can navigate the campus easily. Additionally, the university college offers necessary support services to assist students with disabilities in their academic journey.

Moreover, TAR UC encourages diversity and inclusion through its wide range of student societies and clubs. These clubs cater to diverse interests, including cultural, sports, academic, and hobby-related clubs. They provide platforms for students to connect, collaborate, and celebrate their unique backgrounds and interests.

Student Life - Clubs and Societies

Tunku Abdul Rahman University College (TAR UC) offers a vibrant student life with an extensive range of clubs and societies. These student organisations cater to various interests, providing opportunities for students to engage in extracurricular activities, pursue their passions, and develop valuable skills.

The Student Representative Council (SRC) plays a crucial role in representing the student body and organising events and activities. It serves as a platform for students to voice their opinions and concerns, contributing to the overall student experience.

TAR UC boasts a diverse range of cultural and arts clubs, celebrating various ethnicities and cultural traditions. Students can participate in clubs such as the Chinese Cultural Society, Indian Cultural Society, Malay Cultural Society, and more. These clubs organise cultural performances, workshops, and festivals to promote cultural understanding and appreciation among the student community.

Sports enthusiasts can join sports clubs such as basketball, badminton, table tennis, futsal, and more. These clubs provide opportunities for students to engage in friendly matches, tournaments, and sports-related activities, promoting a healthy and active lifestyle.

For those interested in academic and professional pursuits, TAR UC offers clubs related to business, finance, engineering, computing, and more. These clubs organise seminars, workshops, industry visits, and competitions, complimenting students' academic learning and fostering industry connections.

Furthermore, the university college provides a range of special interest clubs catering to various hobbies and interests. Photography clubs, music clubs, debate societies, environmental clubs, and many others offer platforms for students to explore their passions, develop skills, and connect with like-minded individuals.

Campus Facilities

Tunku Abdul Rahman University College (TAR UC) boasts modern and well-equipped campus facilities that support students' academic and extracurricular needs. These facilities create a conducive learning environment and enhance the overall student experience.

The university college's libraries provide students with a comprehensive collection of books, journals, e-resources, and multimedia materials. With access to online databases, e-books, and academic resources, students have ample resources to support their studies and research.

Lecture halls and classrooms at TAR UC are designed to facilitate interactive teaching and learning. Equipped with audio-visual equipment and technology, these spaces offer students a comfortable and engaging learning environment.

TAR UC has well-equipped laboratories and workshops to support practical learning in various disciplines. Engineering labs, computer labs, science labs, and multimedia design studios provide students with hands-on experiences, allowing them to apply theoretical knowledge and develop practical skills.

Student support services are readily available on campus. These services include counselling, career guidance, and academic advising, ensuring that students receive the necessary support for personal development, career planning, and academic success.

For students who enjoy physical activities, TAR UC offers sports and recreational facilities. The campus features a sports complex, basketball courts, badminton courts, gymnasiums, and outdoor sports fields. These facilities encourage students to engage in sports and maintain a healthy lifestyle.

Alumni Network

Tunku Abdul Rahman University College (TAR UC) boasts a strong and extensive alumni network that plays a significant role in the university college community. The alumni network serves as a platform for graduates to stay connected with TAR UC and fellow alumni, fostering lifelong relationships and professional connections.

The TAR UC Alumni Association actively engages alumni through various activities and events. These include networking events, reunions, and career-related programs. Alumni have the opportunity to reconnect with their alma mater, share experiences, and contribute back to the institution.

The university college highlights the success stories of its alumni who have achieved notable accomplishments in their respective fields. These success stories inspire current students and provide them with insights into potential career pathways.

TAR UC provides career services and networking opportunities for alumni. Job placement assistance, career fairs, industry talks, and alumni mentoring programs are available to support graduates in their career development and professional growth.

Through newsletters, social media platforms, and alumni-centric events, TAR UC actively engages with its alumni. Alumni are encouraged to participate in university college activities, contribute back to the institution, and serve as mentors to current students.

The TAR UC alumni network is a testament to the strong bond and enduring relationships fostered within the university college. Alumni serve as ambassadors of TAR UC, representing the values and excellence instilled by the institution.

Why Study at Tunku Abdul Rahman University College?

• Established Reputation:

  - TAR UC has a history of over 50 years as a reputable higher education institution.

  - It is one of Malaysia's oldest and most distinguished institutions of higher learning.

  - The university college has produced more than 200,000 graduates since its establishment.

• Quality Education:

  - TAR UC is committed to providing quality education, as evidenced by its ISO 9001:2015 certification.

  - It offers a wide range of programs in various disciplines, including business, accounting, engineering, IT, social sciences, and more.

  - The programs are designed to meet industry needs and are regularly reviewed to ensure relevance.

  - The faculty members are highly qualified, with many holding postgraduate degrees.

• Industry-Relevant Programs:

  - TAR UC collaborates closely with industry partners to develop programs that meet industry demands.

  - The curriculum integrates practical training, internships, and industry projects to enhance students' employability.

  - The university college has partnerships with over 300 industry partners for internship and job placement opportunities.

• Affordable Education:

  - TAR UC is known for its affordability, offering competitive tuition fees for both local and international students.

  - The university college provides various scholarships, grants, and financial aid options to assist students in their education.

• Global Recognition:

  - TAR UC has established collaborations and partnerships with renowned universities and institutions worldwide.

  - The university college's international collaborations provide opportunities for student exchanges, joint research, and academic mobility programs.