Annual course fee
AUD 27,000
Duration
4 Years
Intake months
September, january, may
Delivery locations
Eau Claire
Combine your love for marketing and data with a bachelor’s degree in marketing - analytics emphasis from the University of Wisconsin-Eau Claire. Accredited by AACSB International, our reputable business school is the only one in Wisconsin to offer a marketing analytics major and will prepare you well for this growing field. Through rigorous coursework and unique projects, youll learn how to use statistical analysis and technology to make informed decisions. A comprehensive look at social media, websites, ad campaigns and sales will show you the unique role each play when developing and adjusting marketing strategy. Youll also become proficient in the same tools, software and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses. A key component of our marketing analytics program is providing students with relevant and resume-building experiences. Whether its through an internship, research project or national competition, youre certain to learn the latest techniques and best practices from experts in the field. Marketing analytics professionals are in high demand. These skilled individuals are able to identify potential customers, influence purchasing behavior and calculate profitability — making them a huge asset to many companies and organizations. Are you ready to become one of them?
Type of institution
University
Year established
1916
Total students
11,000
On campus accommodation
Available
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