Bachelor of Arts in Digital Product Management
Contents
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Annual course fee
AUD 20,000
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Duration
3 Years
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Intake months
March, september
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Delivery locations
Berlin,Potsdam
The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organizational design, design thinking and entrepreneurship. Graduates are able to apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this. Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students are also taught media, art and cultural theory in the first semesters in order to participate in current and future discourses that precede the creation of relevant digital content.
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Type of institution
University
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On campus accommodation
Available
Campuses offering this course
Berlin Campus - University of Europe for Applied Sciences - University of Europe for Applied Sciences
Dessauer Str. 3-5, 10963 Berlin
Berlin campus is located at Dessauer Straße 3–5 in the Kreuzberg district near the original campus of the Berliner Technische Kunsthochschule (BTK) and it is right at the heart of the multicultural metropolis.
See all courses at this campusInnovation Hub Campus - University of Europe for Applied Sciences - University of Europe for Applied Sciences
Konrad-Zuse-Ring 11, 14469 Potsdam
The Innovation Hub is the new campus neighbouring global incubators such as the SAP Innovation Center and the Volkswagen Group Future Center. Promoting creative potential and ideas we educate digital pioneers of tomorrow.
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