BA in Marketing

Welcome to Wilkes University, where academic excellence meets vibrant campus life and a supportive community. Wilkes University believes in nurturing the minds of students, immersing them in transformative learning experiences, and preparing them for a world full of possibilities.

With over 100 programs to choose from, Wilkes University offers a diverse range of academic disciplines that cater to a variety of interests and career paths. The distinguished faculty, who are experts in their fields, bring their passion and knowledge to the classroom, creating an environment that fosters curiosity, critical thinking, and intellectual growth.

But Wilkes University is more than just a collection of programs and courses. It's a place where students embark on a journey of self-discovery, where they unravel the depths of their potential and uncover new horizons. It's a community that embraces individuality, diversity, and the power of collective aspirations.

Imagine stepping onto the picturesque campus of Wilkes University, where stately mansions blend seamlessly with state-of-the-art facilities. It's a harmonious fusion of history and innovation, providing the perfect backdrop for academic pursuits. As students navigate the 35-acre campus of Wilkes University, they find themselves surrounded by a dynamic atmosphere that buzzes with energy and excitement.

Just as a symphony is made up of different instruments playing in perfect harmony, the campus of Wilkes University is a symphony of diverse minds coming together. Students from various cultures, backgrounds, and perspectives converge at Wilkes, creating a tapestry of ideas and experiences. Here, they find a community that celebrates individuality while recognizing the power of unity.

But what truly sets Wilkes University apart is the unwavering support and guidance students receive throughout their journey. The faculty members at Wilkes University are not just teachers; they are mentors, advisors, and advocates for student success. They challenge students to push their boundaries, to question the status quo, and to seek knowledge beyond the confines of textbooks. Their dedication to student growth and development is unparalleled, ensuring that students emerge from Wilkes University as well-rounded and confident individuals.

As students navigate their academic path at Wilkes University, they discover a wealth of opportunities for hands-on learning and research. Wilkes empowers students to roll up their sleeves, delve into real-world projects, and apply their knowledge in practical settings. This experiential approach to education enables students to connect theory with practice, transforming classroom concepts into tangible outcomes.

But the commitment to student growth at Wilkes University extends beyond academics. Wilkes understands that true success is not limited to what students learn in the classroom; it's also about personal growth, resilience, and adaptability. That's why Wilkes University offers a vibrant array of clubs, societies, and extracurricular activities that allow students to explore their passions, develop leadership skills, and forge lifelong connections.

At Wilkes University, the focus extends beyond the acquisition of knowledge; it encompasses the development of critical thinking, empathy, and the ability to navigate a rapidly changing world.

Campus Location

Witness the lively American way of life in the charming town of Wilkes-Barre, Pennsylvania.

Nestled in a thriving community of around 40,000 individuals, Wilkes University presents an exceptional combination of scholarly brilliance and a hospitable atmosphere.

Placed conveniently close to an array of facilities such as cinemas, shops, diners, financial institutions, and commercial establishments, the grounds furnish all the necessities to cater to your daily requirements and keep you involved beyond your educational endeavours.

Wilkes University boasts a compact and charming 35-acre campus that seamlessly blends stately mansions with state-of-the-art facilities. The historic downtown neighbourhood creates a captivating atmosphere, allowing you to immerse yourself in the rich heritage and cultural tapestry of the region. Take a leisurely walk through the campus, relishing the beauty of the surroundings, and discover hidden gems around every corner.

For those seeking a breath of fresh air and outdoor activities, the nearby River Common Park is an ideal destination. Whether you want to go for a jog along the picturesque trails, enjoy a bike ride, or simply have a relaxing picnic by the river, this serene park offers the perfect escape from the demands of your studies.  Explore the mountains' natural beauty, engage in thrilling recreational activities, and create unforgettable memories with friends.

Study Areas

Wilkes University is renowned for its comprehensive range of academic programs, providing students with diverse opportunities to pursue their passions and carve a successful career path. Here are some of the key study areas offered at Wilkes:

Registered Nursing/Registered Nurse:

Acquire the expertise and understanding essential to thrive in the healthcare domain.Gain hands-on experience through clinical rotations and simulation labs. Make a positive impact on individuals' lives by providing compassionate care.

Business Administration and Management:

Acquire a strong foundation in business principles and practices. Learn essential management skills and strategic decision-making. Prepare for leadership roles in diverse industries or entrepreneurial endeavours.

Mechanical Engineering:

Dive into the exciting world of designing and building innovative machinery. Contribute to technological advancements in various industries.

Psychology:

Gain a deep understanding of human behaviour and the mind. Explore different perspectives and theories in the field of psychology. Prepare for careers in counselling, research, human resources, and more.

Finance:

Master the intricacies of financial markets, investments, and risk management. Analyse financial data and make informed decisions in a dynamic economy. Prepare for careers in banking, corporate finance, financial planning, and more.

Environmental/Environmental Health Engineering:

Develop sustainable solutions to environmental challenges. Analyse the influence of human actions on the ecosystem and the well-being of society. Contribute to a greener and healthier future through innovative engineering practices.

Biology/Biological Sciences:

Explore the wonders of life and the complexities of living organisms. Engage in cutting-edge research and hands-on laboratory work. Prepare for careers in healthcare, pharmaceuticals, research, and academia.

Electrical and Electronics Engineering:

Learn to design and develop electrical systems and devices. Gain expertise in areas such as power systems, electronics, and telecommunications. Contribute to technological advancements and shape the future of electrical engineering.

Diversity and Inclusion

At Wilkes University, diversity and inclusion are not just buzzwords – they are deeply embedded in the fabric of the institution. The university celebrates and embraces students from all backgrounds, fostering an inclusive environment where everyone feels valued and respected. Here's what you can expect in terms of diversity and inclusion at Wilkes:

Inclusive Community:

Join a community that embraces individuals from different cultures, ethnicities, and perspectives. Experience the enriching diversity within the student body, faculty, and staff.

Cultural Events and Initiatives:

Engage in a variety of cultural events, programs, and initiatives that celebrate diversity. Participate in festivals, workshops, and discussions that promote cross-cultural understanding and appreciation.

Global Awareness:

Interact with students from around the world and broaden your horizons. Collaborate on projects, share experiences, and gain a deeper understanding of different cultures and global issues.

Supportive Networks:

Benefit from support networks and organizations dedicated to promoting inclusivity. Establish a connection with individuals who have similar interests and worries, cultivating a feeling of camaraderie and backing.

Wilkes University believes that a diverse and inclusive environment enriches the educational experience for all students. By embracing different perspectives, cultures, and backgrounds, you will gain a broader worldview and develop the skills needed to thrive in an interconnected global society.

Student Life - Clubs and Societies

Beyond the classroom, Wilkes University offers a vibrant and engaging student life experience. With a wide range of clubs and societies, you'll find ample opportunities to explore your interests, develop leadership skills, and create lasting connections. Here are some of the notable clubs and societies at Wilkes:

Programming Board (WUPB):

Join the WUPB and become part of a dynamic team responsible for organising exciting events and activities on campus. Plan concerts, movie nights, cultural showcases, and more to enhance the student experience.

Student Development:

Engage in personal and leadership development programs offered by the university. Improve your ability to communicate effectively, collaborate with others, and creatively address challenges to succeed in academic and non-academic settings.

The Center for Global Education and Diversity:

Connect with fellow international students and engage in activities that promote cultural exchange and global understanding. Take part in training sessions, conferences, and communal gatherings to honour variety and promote integration.

Zebra Communications:

Refine your communication skills by joining Zebra Communications, a student-run public relations agency. Engage in practical projects and acquire practical knowledge in the fields of public relations, advertising, and event coordination.

Veterans Council:

Contribute to the Veterans Council and support fellow student veterans on their academic journey. Take part in activities and campaigns that pay tribute and acknowledge the selfless acts performed by individuals who have served in the military.

Choral Club:

If you have a passion for music, join the Choral Club and showcase your talent through captivating performances. Engage in rehearsals, concerts, and collaborations that will create unforgettable musical experiences.

These organisations and associations offer a stage for self-improvement, management enhancement, and the possibility to associate with similar people who have similar interests.

Taking part in co-curricular activities at Wilkes University will not only enhance your university experience but also aid in developing vital abilities for your forthcoming profession.

Campus Facilities

Wilkes University offers a range of campus facilities and services to ensure that your academic journey is smooth, enriching, and fulfilling. From admissions support to international student services, here are some key campus facilities available to you:

Admissions:

The admissions team at Wilkes University is dedicated to helping you navigate the application process and provide support at every step. They are available to answer your questions, schedule campus tours, and guide you in making informed decisions about your education.

International Student Services:

Wilkes University understands the unique needs of international students and provides tailored support services. From visa assistance to cultural adjustment resources, the International Student Services office is committed to your success and well-being.

Public Safety:

Your safety is a top priority at Wilkes University. The campus is equipped with a dedicated public safety team that ensures a secure and welcoming environment for all students. They are available 24/7 to respond to any emergencies or concerns.

Entertainment in the Area:

Beyond the campus boundaries, Wilkes-Barre offers a wide range of entertainment options. Explore theatres, concert venues, art galleries, and cultural events that will enrich your cultural experience and provide entertainment throughout your college journey.

Sports:

Immerse yourself in the vibrant sports culture at Wilkes University. Support the university's athletic teams, participate in intramural sports, or stay active at state-of-the-art fitness facilities. Engage in friendly competition and maintain a healthy lifestyle.

Wilkes University strives to provide the resources and support necessary for a well-rounded and fulfilling college experience. Whether you need guidance during the admissions process, assistance as an international student, or access to a range of entertainment options, the campus facilities are designed to enhance your academic journey and ensure your overall well-being.

Alumni Network

Your connection with Wilkes University doesn't end at graduation. As a Wilkes alumnus, you become part of a vast and supportive network that will continue to benefit you throughout your professional journey. Here's what the alumni network has to offer:

News & Events:

Stay updated on the latest news, events, and achievements . Receive newsletters, alumni magazines, and event invitations to stay connected with the university community.

Connect:

Tap into the power of networking and connect with fellow alumni. Attend alumni gatherings, reunions, and professional networking events to build meaningful relationships and explore new career opportunities.

Resources:

Access a wide range of resources and support services provided exclusively for Wilkes alumni. Take advantage of career counselling, job postings, and professional development opportunities to further your career growth.

Donor Memberships:

Support the growth and development of Wilkes University by becoming a donor. Your contributions can make a significant impact on scholarships, research initiatives, and campus facilities, ensuring future students have access to quality education.

By staying connected to the alumni network, you can continue to foster relationships, gain professional insights, and contribute to the ongoing success of Wilkes University.

Why Study at Wilkes University?

• Academic Excellence: Wilkes University is dedicated to furnishing an exceptional education that equips scholars for triumphant professions. With a distinguished faculty who are experts in their respective fields, you will receive a rigorous and engaging academic experience.The college gives over one hundred programs, making sure that you could discover a subject or take a look at one that aligns along with your hobbies and profession goals.
• Hands-on Research Opportunities: At Wilkes, you won't just learn in the classroom; you'll have the chance to actively participate in research. The university emphasises experiential learning, offering numerous opportunities for undergraduate and graduate students to engage in research projects alongside faculty mentors.
• Supportive Faculty: Wilkes University takes pride in its dedicated and approachable faculty members. They are not only experts in their fields but also mentors who are invested in your success. They will guide and support you throughout your academic journey, providing individual attention and fostering a collaborative learning environment.
• Small Class Sizes: Unlike large universities where you may feel like a small fish in a big pond, Wilkes University maintains small class sizes. This ensures that you receive personalised attention and have ample opportunities to actively engage in discussions, ask questions, and form meaningful relationships with your peers and professors.
• Career Services: Wilkes University understands the importance of preparing students for successful careers. The Career Services office offers a range of resources, including career counselling, resume writing assistance, interview preparation, and networking events. 
• Campus Facilities and Resources: Wilkes University provides state-of-the-art facilities and resources to support your academic journey. From modern classrooms and well-equipped laboratories to extensive library resources and study spaces, you'll have everything you need to excel academically.
• Global Perspective: With a commitment to global education and diversity, Wilkes University values the contributions and perspectives of international students. By studying at Wilkes, you'll have the opportunity to engage with a diverse community of students, fostering cross-cultural understanding and preparing you for a globalised world.
• Community Engagement: Wilkes University believes in giving back to the community and encourages students to participate in service-learning and community engagement initiatives.
• Location and Campus Life: Located in Wilkes-Barre, Pennsylvania, the university boasts a lively campus atmosphere in a welcoming and secure neighbourhood.
• The campus is conveniently situated within walking distance of multiple conveniences, affording effortless accessibility to amusement, retail, cuisine, and leisure pursuits. You'll have the opportunity to explore the local area, enjoy outdoor adventures in the nearby Pocono Mountains, and make lifelong memories with friends.
• Alumni Success: Wilkes University boasts a strong network of successful alumni who have excelled in various fields. As a Wilkes graduate, you'll join this prestigious network and benefit from the support, connections, and mentorship opportunities it offers. The success stories of Wilkes alumni demonstrate the university's commitment to providing an education that leads to meaningful and fulfilling careers.