Associate in Applied Science in Marketing Communications

Berkeley College is not just another university; it is a gateway to a world of possibilities. Step into the Berkeley Blend, where adaptability and flexibility reign supreme, and students are empowered to reach their full potential. Like a perfectly brewed cup of coffee, the university offers a unique blend of academic excellence, supportive learning environments, and diverse opportunities that cater to the individual needs of every student.

Within the halls of Berkeley College, students discover a supportive community that feels more like a family. It is a place where they won't be lost in a sea of faces, but rather known by name and valued for their unique contributions. The faculty and staff are passionate mentors, guiding students through the labyrinth of knowledge, challenging them to think critically, and encouraging them to embrace their curiosity.

Berkeley College is not just a college; it is a transformative experience. Imagine stepping onto the Berkeley campuses, each with its own personality, like different worlds waiting to be explored. In the heart of the Big Apple, the New York City campus buzzes with energy, surrounded by the business, fashion, and financial centres that fuel the dreams of countless individuals. Or venture to the serene Woodland Park campus, nestled on a lush mountaintop, where nature's beauty inspires introspection and growth.

As international students at Berkeley College, they will find themselves immersed in a tapestry of cultures and perspectives. Just as the world is a mosaic of diverse colours and patterns, Berkeley College embraces diversity and inclusion, recognizing the richness that arises from different backgrounds and experiences. They will learn alongside students who have journeyed from all corners of the globe, bringing with them a multitude of stories, traditions, and perspectives. This vibrant tapestry will expand their horizons and prepare them for the global marketplace that awaits.

Berkeley College is not just an institution; it is a catalyst for personal and professional growth. Step beyond the classroom, and they will discover a world of opportunities to enhance their educational journey. They can engage in clubs and societies, where they will forge lifelong friendships and develop leadership skills that will shape their future. They have the opportunity to involve themselves in social welfare programs, where they can utilise their skills to create a constructive influence on the globe. Berkeley College empowers them to be more than students; it empowers them to be agents of change.

At Berkeley College, education is not confined to textbooks and lectures. It is a transformative experience that prepares students for the ever-evolving professional world. The programs of study are meticulously crafted in collaboration with industry Advisory Boards, ensuring that students acquire the skills and knowledge demanded by employers.

Campus Location

Berkeley College offers multiple campus locations, each with its unique advantages and opportunities. Whether you prefer the bustling atmosphere of a big city or the tranquillity of a suburban setting, Berkeley College has a campus that suits your preferences.

The Midtown Campus of New York City (NYC):

Positioned in the centre of the metropolis, the Midtown Campus of NYC is encircled by the commercial, style, and economic hubs of the urban zone. Students studying here have easy access to countless cultural attractions, internships, and networking opportunities. Being in such a vibrant and dynamic environment exposes students to real-world experiences and prepares them for the fast-paced professional world.

Newark Campus:

Situated in the central business district of Newark, this campus offers convenient accessibility through various transportation options like trains, buses, Light Rail, and the PATH system. Students studying here benefit from the proximity to major corporations, government offices, and cultural institutions. The campus's location enhances opportunities for internships, community engagement, and networking events, creating a well-rounded educational experience.

Woodland Park Campus:

If you appreciate a serene and picturesque environment, the Woodland Park campus is an ideal choice. Set on a lush mountaintop, adjacent to parklands and a reservoir, this campus provides a tranquil setting for focused learning. The natural surroundings offer a peaceful atmosphere that promotes concentration and inspires creativity. Students can enjoy outdoor activities and connect with nature during breaks, fostering a healthy work-life balance.

Woodbridge Campus:

Located at the crossroads of New Jersey, the Woodbridge campus provides convenient access to shopping malls, retailers, government offices, hospitals, and various housing options. This campus offers the flexibility of urban living with easy connectivity to essential amenities. Students enrolled in this institution have the chance to discover the lively neighbouring society, participate in apprenticeships and part-time employment, and make the most of the multifarious prospects the locality presents.

Study Areas

Berkeley College offers a diverse range of study areas to cater to various interests and career aspirations. These courses are crafted to furnish learners with the competencies and understanding required by contemporary recruiters. Whether you have a passion for business, technology, healthcare, or fashion, Berkeley College has a program to suit your ambitions.

Accounting:

The Accounting program at Berkeley College provides a comprehensive foundation in financial and managerial accounting, taxation, auditing, and accounting software applications. Students gain the skills necessary to analyse financial data, prepare financial statements, and make informed business decisions. Graduates of this program pursue careers as accountants, auditors, financial analysts, and tax professionals.

Business Data Science:

In the era of big data, the Business Data Science program equips students with the skills to analyse and interpret data to drive business strategies and decision-making. Students learn data mining, statistical analysis, machine learning, and data visualisation techniques. Graduates can pursue careers as data analysts, business intelligence specialists, data scientists, or data-driven consultants.

Fashion Merchandising and Management:

This program prepares students for exciting careers in the fashion industry. Students develop skills in trend analysis, product development, retail management, marketing, and fashion buying. The curriculum combines business knowledge with creative and fashion-focused courses, providing a comprehensive understanding of the industry. Graduates can pursue roles in fashion buying, merchandising, brand management, retail management, or fashion entrepreneurship.

Financial Services:

The Financial Services program provides a solid foundation in financial principles, investment strategies, risk management, and financial planning. Students gain a comprehensive understanding of financial markets, banking operations, and investment analysis. Alumni are equipped for professions in banking, monetary advising, asset supervision, coverage, or business finance.

General Business:

The Comprehensive Business curriculum presents a wide-ranging summary of diverse business fields, equipping scholars with a comprehensive comprehension of the corporate sphere. Students learn fundamental business concepts, including management, marketing, finance, and entrepreneurship. This program is an excellent choice for those seeking a versatile business education that can open doors to various career paths.

Health Services Management:

The Health Services Management program combines healthcare knowledge with management and leadership skills. Students learn about healthcare systems, healthcare law, healthcare finance, and healthcare policy. The program prepares graduates for roles in healthcare administration, healthcare consulting, healthcare marketing, or healthcare facility management.

Information Technology Management:

In the Information Technology Management program, students gain a solid foundation in information technology, coupled with business and management skills. The curriculum covers areas such as network administration, database management, cybersecurity, project management, and IT strategy. Graduates can pursue careers as IT managers, systems analysts, IT consultants, or technology project managers.

International Business:

The International Business program focuses on the global aspects of business, preparing students to navigate the complexities of the international marketplace. Students learn about international trade, global marketing, cross-cultural management, and global supply chain management. Graduates can pursue careers in international business development, global marketing, international trade, or international consulting.

Management:

The Management program equips students with the essential skills to lead and manage teams effectively. Students learn about organisational behaviour, strategic management, human resource management, and leadership. The curriculum emphasises problem-solving, critical thinking, and decision-making skills necessary for managerial roles. Graduates can pursue careers as managers, team leaders, operations supervisors, or project managers.

Marketing Communications:

The Marketing Communications program focuses on the dynamic field of marketing and advertising. Students learn about market research, advertising strategies, branding, digital marketing, and social media marketing. Through hands-on projects and internships, students develop practical marketing skills. Graduates can pursue careers as marketing coordinators, advertising executives, social media managers, or brand managers.

At Berkeley College, the study areas are designed to provide students with the knowledge and skills required in their chosen industries. By offering a wide range of programs, Berkeley College ensures that students have the opportunity to pursue their passions and align their education with their career aspirations.

Diversity and Inclusion

Berkeley College celebrates and embraces diversity, creating an inclusive environment where students from various cultural backgrounds can thrive. The college believes that diversity enhances the educational experience and prepares students for success in a globalized world.

A Global Community:

With over 3,600 students studying at campuses in New York and New Jersey, along with Berkeley College Online®, the college fosters a vibrant and diverse student body. The international student population comprises over 420 students from 49 different countries. Interacting with peers from diverse cultures and backgrounds provides a rich learning experience that prepares students for the global marketplace.

Cultivating Cultural Competence:

Berkeley College recognizes the importance of cultural competence in today's interconnected world. Through multicultural activities, events, and programs, students have the opportunity to broaden their horizons, develop cross-cultural communication skills, and gain a deeper understanding of different perspectives. These experiences contribute to their personal growth and help prepare them for success in an increasingly diverse society.

A Welcoming Environment:

Berkeley College takes pride in creating a welcoming and supportive environment for all students. From the moment students step onto campus, they are greeted with a sense of belonging. The college's inclusive community ensures that students feel valued, respected, and supported throughout their academic journey.

Cultivating Global Perspectives:

Berkeley College understands the importance of global perspectives in today's interconnected world. The college encourages students to engage in meaningful discussions, explore different cultural practices, and develop a global mindset. By embracing diversity, Berkeley College prepares students to navigate diverse work environments and contribute positively to a globalised society.

Student Life - Clubs and Societies

Berkeley College believes that education goes beyond the classroom. Engaging in extracurricular activities, clubs, and societies enriches the educational experience, fosters personal growth, and helps students develop lifelong friendships.

Holistic Development:

Berkeley College encourages students to participate in athletics, clubs, networking events, and other extracurricular activities. These experiences enhance students' personal and professional development by providing opportunities for leadership, teamwork, and networking.

Career Preparation:

From the beginning, students receive support from Career Services to help them navigate their career paths. Resume building, interview preparation, and job search assistance are provided to ensure students are well-prepared to enter the professional world. Berkeley College alumni benefit from free career assistance, maintaining a lifelong connection with the college and its resources.

Comprehensive Student Support:

Berkeley College offers a range of student support services and resources to ensure students' success. From library resources to free tutoring, counselling, and wellness programs, students have access to the assistance they need to thrive academically, emotionally, and mentally.

Community Engagement:

Berkeley College encourages students to engage in community service opportunities. By putting their talents and skills to work for great causes, students develop a sense of social responsibility, empathy, and a deeper understanding of the world around them. These experiences contribute to their personal growth and help shape them into socially conscious professionals.

Campus Facilities

Berkeley College provides modern and well-equipped campus facilities to support students' learning and extracurricular activities.

State-of-the-Art Learning Spaces:

The campuses are equipped with modern classrooms, computer labs, and technology to facilitate interactive and engaging learning experiences. These spaces provide students with the tools they need to excel academically.

Libraries:

Berkeley College libraries offer a vast collection of resources, including books, e-books, journals, and online databases. Students have access to research materials, study spaces, and knowledgeable librarians who can assist them in their academic pursuits.

Career Services:

The Career Services offices on campus provide students with comprehensive support for their career development. From career counselling to job search assistance, students receive guidance and resources to help them explore career opportunities and achieve their professional goals.

Counselling and Wellness:

Berkeley College recognizes the importance of students' well-being and offers counselling and wellness services. Professional counsellors are available to provide support and guidance to students, ensuring their mental health and emotional well-being are prioritised.

Alumni Network

Berkeley College maintains a strong connection with its alumni, offering continued support and opportunities for networking and professional growth.

Networking Opportunities:

Through the Office of Alumni Relations and Career Services, Berkeley College provides a network of nearly 65,000 alumni worldwide. This network offers opportunities for alumni to connect, share resources, and foster professional relationships.

Continued Learning Experience:

Berkeley College believes in lifelong learning and encourages alumni to continue their educational journey. Alumni can benefit from ongoing educational resources, workshops, and professional development opportunities offered by the college.

Staying Connected:

The college values its alumni and strives to keep them connected to the Berkeley College community. By maintaining an active alumni network, Berkeley College fosters a sense of belonging and provides a platform for alumni to contribute to the college's growth and success.

Berkeley College offers a distinctive educational experience that combines academic excellence, flexibility, inclusivity, and real-world preparation. With diverse study areas, convenient campus locations, comprehensive support services, vibrant student life, modern facilities, and a strong alumni network, Berkeley College provides international students with a supportive and enriching environment to pursue their educational and career goals. Whether students choose to study in the heart of New York City, the serene Woodland Park campus, or any of the other locations, they can expect a quality education and a truly transformative experience at Berkeley College.

Why study here at Berkeley College?

• Adaptability and Flexibility: In today's rapidly changing world, adaptability is crucial. Berkeley College offers flexible study options, allowing students to choose between on campus, online, or a blend of both. This flexibility enables students to tailor their learning experience to suit their personal circumstances and preferences.

• Supportive Learning Environment: Berkeley College is renowned for its support services and guidance. From tutoring and workshops to the Centre for Academic Success, students receive comprehensive support throughout their academic journey. The college's commitment to individual attention ensures that students are known by name, not just as a number.

• Practical, Hands-On Education: Berkeley College prioritises practical, real-world learning. The programs of study are developed in collaboration with industry Advisory Boards, ensuring that students acquire the skills and knowledge demanded by employers. Professors with extensive professional experience provide rigorous classroom instruction combined with hands-on learning opportunities.

• Diversity and Global Perspective: Berkeley College celebrates diversity and fosters an inclusive environment. With a multicultural student body and representation from various countries, international students can engage with peers from different cultural backgrounds. This exposure to diverse perspectives enhances their cultural competence and prepares them for success in a globalised marketplace.

• Convenient Campus Locations: Berkeley College offers campuses in New York City, Newark, Woodland Park, and Woodbridge, providing students with diverse settings and amenities. Whether students prefer the bustling city life or a serene mountaintop environment, Berkeley College has a campus that suits their preferences.

• Accelerated Programs: Berkeley College provides accelerated programs, allowing students to earn a Bachelor's degree in as few as three years or an Associate's degree in just 16 months. This allows students to expedite their education and enter the workforce earlier.

• Career Services: Berkeley College's Career Services department works closely with students from the beginning of their academic journey. They assist students in choosing a career path, preparing resumes, developing interview skills, and identifying relevant job opportunities. The support continues even after graduation, with alumni receiving free career assistance.

• Engaging Student Life: Berkeley College recognizes the importance of holistic development and encourages students to participate in extracurricular activities, clubs, and societies. These activities provide opportunities for networking, leadership development, and forming lifelong friendships.

• Modern Campus Facilities: Berkeley College offers state-of-the-art learning spaces, well-equipped libraries, and career service offices on campus. The facilities are designed to support students' academic and personal needs, providing a conducive environment for learning and growth.

• Strong Alumni Network: Berkeley College maintains a robust alumni network of nearly 65,000 graduates worldwide. This network provides opportunities for alumni to connect, share resources, and continue their professional development. Staying connected with the Berkeley College community offers ongoing support and valuable connections throughout their careers.