Career - Market Researcher

Market Researchers will design questionnaires and select sample groups to survey and will collect facts from sources (such as company records) showing the total volume of sales, or from government statistics and information (such as population census data). They will arrange and analyse collected information and will interpret and predict current and future consumer trends, such as changes in tastes and lifestyles. They will write reports about the results of research activities and will discuss information needs with clients and also identify specific consumer markets for clients.

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