About the courseWe were the first UK university to offer a specialist degree in marketing communications and weve never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. Youll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customers mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.
English language requirements
Academic entry requirements
You must have successfully completed an United Kingdom Bachelor degree (or equivalent overseas qualification) or/with full-time or equivalent, work experience in a relevant industry setting. Meeting the minimum academic requirements does not guarantee ent
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University of GreenwichLearn more about this institution Website
AboutEstablished in 1890, University of Greenwich is located on the banks of the River Thames in London and the historic Chatham Maritime in Kent. It is one of the most respected universities with a tradition in education which dates back more than 125 years. With campuses that are among the most celebrated in the world, it is the academic home to a diverse and talented community of over 15,000 students.
The University helps students achieve academic excellence in a diverse range of disciplines and fields through its excellent faculties which includes Faculty of Architecture, Computing and Humanities, the Business School, the Faculty of Education and Health and the Faculty of Engineering and Science.
The University of Greenwich hosts and arranges an extensive range of sports, arts, business and social events for its students. Greenwich graduates leave university with more than a degree, they leave with the confidence and skills to achieve great things in life.
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Campuses this course is available atSee all University of Greenwich Campuses
Greenwich Campus - University of Greenwich
Old Royal Naval College, 30 Park Row, Greenwich, Greater London, SE10 9LSOpen in maps See all courses at this campus
Our riverside Greenwich Campus is surrounded by the greenery of Greenwich Park and is located close to central London. Greenwich Campus sits on a World Heritage Site and is in the heart of Greenwich, south-east London. The neighbourhood has a lively atmosphere but is away from the hustle and bustle of the city, making it the ideal place to study. The campus is surrounded by historical landmarks, as well as Greenwich Park and a selection of bars and restaurants.