About the course
Events contribute to the vitality of the country’s economy and can create a positive effect on local communities and people’s lives. Learn to plan, market and organise events that will leave a lasting impression on your audience. This dynamic course will focus on the use of marketing in events and events as a tool for marketers. You will combine practical and strategic knowledge of event management with marketing functions, such as experiential design, consumer analytics, purchasing behaviour, strategic decision-making, market distribution, research methods and independent projects to create a branded experience that will have a lasting impact on the consumer. In this rapidly evolving digital world, you will need the ability to respond quickly to changes within the business environment while you continue building relationships with your customers. You will analyse how social media is used in events to influence customer behaviours and to generate a buzz. You will also learn about how social marketing through events can promote pro-social causes and create positive change within communities, such as forming a greater awareness of sustainability and encouraging pro-environmental behaviours.
Intake Months
Delivery Locations
Bachelor Degree
Estimated annual course fee
GBP 36,000
Currency exchange
3 Years
Post study visa
2 Years

Leeds Beckett University

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Leeds Beckett University, formerly known as Leeds Metropolitan University and before that as Leeds Polytechnic, is a public university in Leeds, West Yorkshire, England. It has campuses in the city centre and Headingley. The university’s origins can be traced to 1824, with the foundation of the Leeds Mechanics Institute. Leeds Polytechnic was formed in 1970 and was part of the Leeds Local Education Authority until it became an independent Higher Education Corporation on 1 April 1989. In 1992, the institution gained university status. The current name was adopted in September 2014
Formed almost 200 years ago, Leeds Beckett University has grown to become one of the most popular institutions in the UK. Leeds Beckett boasts five-star QS ratings for Employability, Facilities, Inclusiveness, Internationalisation and Specialist Criteria. It also holds silver status in the Teaching Excellence Framework as well as enviable employability stats. Leeds Beckett University was previously known as Leeds Metropolitan University.
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Campuses this course is available at

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Headingley Campus - Leeds Beckett University

Church Wood Avenue, Leeds, LS6 3QS

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Our Headingley Campus is situated just outside of the city centre in the picturesque suburbs and is easily accessible by public transport with regular direct buses into the city. Headingley is an extremely popular student area. It has its own vibrant community with bars, shops and restaurants for you to enjoy. Our beautiful campus is full of green spaces, wildlife and historical buildings. It’s a wonderful contrast from the modern city campus, which is ideal as when you join us you will have the opportunity to enjoy both.