About the course
The International Marketing Management programis practical and cutting edge Case studies, project groups, and field trips, as well as an integrated internship, ensure the program has immediate practical relevance. Students deals with marketing-related topics such as customer behavior, campaign planning, and marketing communication in a practice-oriented manner. They deal in detail with specific management topics such as human resource management, project management, and market research. They gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.
Delivery Locations
Bachelor Degree
Estimated annual course fee
EUR 11,302
Currency exchange
3 Years
English language requirements
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IU University of Applied Sciences (formerly IUBH)

Learn more about this institution Website
The university prides itself on its international focus. All of their courses are offered in English with the option of studying several specialisations.
The university also has strong connections with partner universities throughout Germany and abroad, and offers students the chance to transfer for a year or undertake a six-month internship.
A qualification from IUBH will prepare students for the global job market. Students will benefit from their lecturers and department heads industry contacts as well as the IUBH Network which helps students find internships and entry-level positions during their studies.
IUBH also puts great importance on the learning atmosphere, offering small, personal class sizes in modern seminar rooms, utilizing professional technology. Students can live in comfortable university halls of residence and undertake a wide range of student-run activities and sports.
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